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NOVEMBER 14th 2018, LONDON NATURAL HISTORY MUSEUMFashion for Conservation, Elle L and The Whitley Fund for Nature (WFN) join forces to present a sustainable runway show at the 25th anniversary ‘Hope Gala’ with a goal of raising an additional million for grassroots conservation heroes.

With the support of WFN Patron, HRH Princess Royal on November 14th alongside 350 guests, Trustee Sir David Attenborough will attend and give a key note speech to mark a special moment for conservation worldwide. Embracing the need to change the face of fashion, an audience of fashion’s finest including Venetia Scott of British Vogue and Caroline Rush of British Fashion Council will come together to witness a runway show curated by Fashion for Conservation and music artist, Elle L.

Mother of Pearl and Deborah Milner will showcase their sustainably sourced collections on the night.

The event hosted by BBC wildlife presenter and WFN Ambassador Kate Humble, this evening celebrates the achievements of Whitley Award winning conservationists over the last 25 years. The gala aims to raise an additional £1 million in conservation funding for these winners, with the first pledge to- wards this target being made by L.A. based Leonardo DiCaprio Foundation.

Fashion for Conservation aims to reverse fashion’s impact on the environ- ment. By joining forces with Elle L and The Whitley Fund for Nature, creative projects bridged directly to conservation efforts become a reality. Their shared vision marks a moment of change and hope for the future for both fashion and conservation. WFN is fundraising and grant-giving nature conservation charity offering recognition, training and grants to support the work of grass- roots conservationists across some of the most biodiversity rich, resource poor places in the world.

Inspired by the impact of Whitley Award winners over the past quarter centu- ry, WFN have set up a 25th Anniversary Fund. Their target is to raise £1 mil- lion to enable the charity to increase vital support to projects where funds are urgently needed to preserve endangered wildlife and wild places.

Upcoming projects for Fashion for Conservation include partnerships with the United Nations to achieve their sustainability goals.

Upcoming music from Elle L is soon to be released, inspired by the environ- ment:

"As an artist I'm incredibly inspired by nature and want to use my voice to protect her. The fashion industry has been part of the problem to our environmental crisis for years. It's now time that it became part of the solution. This night marks the coming together of two worlds. If we can create in a way that respects our ecosystem, then we can protect our own and future generations. I've enjoyed working closely with FFC and WFN to curate this year's runway shows and champion Mother of Pearl and Deborah Milner who both I and we believe are leading the way on this revolution" - Elle L @ellel__

Media Reception will take place on Thursday Nov 15th at 10am The Clock on Wimpole Street, Mayfair

An after-party will be hosted by Elle L x Fashion for Conservation and Embargo App held at The Cuckoo Club in Mayfair on Nov 15th at 9pm for press and VIPS. RSVP:

Sponsors: Embargo, The Cuckoo Club, Campari, No.1 Botanicals, Esthechoc, The Lost Expolorer, Salvari, Cohorted, Thomson & Co, Dr Rita Rakus, Emily’s Crisps, Plate.

Edward Whitley, Founder of the Whitley Fund for Nature, said:

“During the last 25 years, we have helped conservationists from across the globe come together and deliver a lasting impact for future generations. Our Award winners take action and encourage action from others to address the serious challenges facing biodiversity worldwide.

“Our Hope Gala will celebrate the impact our winners have had within local communities, as well as across their countries and globally. We are profoundly grateful to our partners, sponsors and donors who play a crucial role in helping conversation projects succeed.”

The Whitley Awards has given £15 million to support the work of 200 environmental heroes and protects endangered wildlife living alongside communi- ties in more than 80 countries across the Global South.

For more information about the gala, visit | To donate to WFN’s 25th Anniver- sary Fund, visit: Follow Whitley Fund for Nature on Facebook and @WhitleyAwards on Twitter and Instagram.


For more information about WFN, the Gala or conservationists supported please contact:


THE WHITLEY FUND FOR NATURE (WFN) is a UK-registered charity that champions outstanding grassroots leaders in nature conservation across the Global South. This year the charity is marking its 25th anniversary. The Whitley Awards are prestigious international prizes presented to individuals in recognition of their achievements in nature conservation. Each award winner receives a prize worth £40,000 in project funding over one year. The charity’s patron, HRH The Princess Royal, presents the awards annually at a special cer- emony in London. During their trip to London for the awards, finalists have the opportunity to meet the judges, WFN’s trustees including Sir David Attenborough, and patron HRH The Princess Royal. They partici- pate in professional media and speech training, attend networking receptions with leading conservation or- ganisations, meet WFN donors and are interviewed by the media. The associated publicity of winning a Whitley Award puts a spotlight on their important work, boosting profile both in the UK and winner’s home countries. @WhitleyAwards

FASHION FOR CONSERVATION aims to reverse fashion’s impact on the planet by putting a media spot- light on critical environmental topics while raising funds to support on the ground conservation efforts. Re- cent campaigns bridging fashion with conservation have been presented at London Fashion Week, TED Talks, United Nations Conferences and others. It is an honour to present this runway event with Whitley fund for nature (info below) @FashionforConservation “Now is the time to reverse fashion’s impact on the planet from being the second most wasteful industry in the world to being a solution to solving some of the world’s toughest environmental problems.” — Co-founder @Ava.J.Holmes

ELLE L - Music Artist, Ambassador & Partner to Fashion for Conservation x WFN

Elle L described as “One to Watch, Now and Beyond” by Clash Magazine and is currently the sound of Lacoste’s Pour Femme campaign. She represents a wave of 360 millennial artists who also write, model and direct. inc. special projects for CNN International, London Fashion Week and Copenhagen Fashion Week. Elle is an advocate for the environment with a focus to awaken herself and others to our relationship with nature and find ways to protect it. She is about to release a body of music inspired by a recent trip to the Peruvian Amazon where she was able to witness both the beauty and devastation we are facing. Compelled to create change, Elle puts her creativity and growing media presence to good use and is on a mission to find ways to protect the planet. She is hotly tipped by major tastemakers like BBC introducing as one of the most promising future pop stars of today and has been fundamental in curating and bringing to life FFC’S runway show for WFN. "If we come together and take action to live and create more consciously, we can protect future generations, ecosystems and wildlife" — @ellel__

DEBORAH MILNER - Designer, Former head of couture Alexander McQueen

Deborah is a pioneer of sustainable fashion, former head of couture studio for Alexander McQueen and the designer behind Ecoture TM, her first eco couture collection in collaboration with AVEDA. Deborah’s work has been described by British Vogue as “elemental, like sunsets or storms.” The outfits selected for this year’s Hope Gala are part of Regenerating the Reef, a collection which aims to bring attention to the plight of coral reefs globally. The specially commissioned silk jacquard featured was inspired by Deborah’s studies of dead coral at the Natural History Museum for her collection. Deborah is one of the first designers in the UK to dedicate herself to the mission of using couture as a voice for the environment. @deborahmilner

AMY POWNEY- Designer, Creative Director for Mother of Pearl

Amy Powney is winner of this year’s BFC x Vogue Designer Fund. Mother of Pearl are a leading ethical brand who work closely with trusted supplier and factories, while digitally printing all its products in the UK. When Amy Powney was appointed Creative Director of Mother of Pearl in 2015, she embarked on a journey to go further--to see if it was possible to create a collection that was made from organic materials, was so- cially responsible, and created the minimum amount of miles. After a three year labour of love, personally tracing her supply chains all the way back to the field, the No Frills collection was launched. No Frills is a fully sustainable collection of all your wardrobe staples with a Mother of Pearl twist. Amy is a leading voice in sustainability in the UK. @motherofpearl

ATTRACTA COURTNEY- Lead Makeup Artist - for Fashion for Conservation

Attracta Courtney is an international make-up artist and Founder of Attracta Beauty Awards. Her work is reg- ularly in the spotlight, gracing the pages of the leading titles from Vogue to Harper’s Bazaar, Elle to Vanity Fair. Attracta is a trusted voice of authority and consult for leading beauty brands such as Prada Beauty, Bourjois, Bioderma and L’Oréal. Her mission is to champion ‘Slow Beauty’ - a notion that challenges the false reality of airbrushed imagery and embraces the honesty of imperfection. Her dedication to conscious and ethical beauty shines through and leads her to partner with Fashion for Conservation and Elle L on this year’s runway show with Weleda. @attractabeauty