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INT'L WOMEN'S DAY! + More on SDG #3: Good Health & Well-being

Melissa Herana


As you might know already, Sustainable Development Goal #3 is to achieve good health and well-being for all in 2030. Check out our previous blog post for more information on what this goal means and how we can achieve it together according to the UN’s report and statistics!

Last week, we were all celebrating International Women’s Day. As such, we wanted to focus on women’s health and well-being by bringing attention to the many issues that women in this world are facing today + what steps we can take to better the well-being of all women.


As you can see, women around the world are plagued with particular health issues that most of us probably did not even know disproportionately affected half our population. As a result of systemic gender discrimination, women and girls experience a host of barriers to access healthcare and much needed services. Many experience compounding constraints as a result of their line of work (often unsafe environments or long hours of domestic work), being victims of sexual/gender violence, and having limited financial resources, among other things.


A particular concern is that everyday, about 830 women die from childbirth. This is what is called the issue of maternal mortality, or the death of women as a result of any pregnancy-related issue. Causes of maternal mortality include: severe bleeding or infections after childbirth, high blood pressure during pregnancy, delivery complications, and unsafe abortions. Such causes of death are often preventable if women receive skilled care before, after, and during childbirth—saving the lives of the mothers and their babies.

Over the years, we have been able to see a slow, but sure, reduction in maternal mortality globally. As such, a target under SDG 3 is to reduce the world’s maternal mortality ratio, with no country in the world having more than twice the global average.

To improve maternal health, we have to address particular barriers of access to the most vulnerable women, who are often rural residents of poor households. Learn more about what organizations like the World Health Organization and UN Women are doing to address the issue!

Highlighting Ways YOU Can Get Involved in Womens’ Health/Well-Being:

  • Global Fund for Women (

    Amplify Her Voice Campaign: “Global Fund for Women supports women-led groups who are demanding rights and making history in their own communities. But too often, these women leaders go unheard. For International Women’s Day and Women’s History Month, use your voice to support courageous activists shaping our future.” Check out the campaign and donate here!

  • ACOG (

    Become an Advocate: “When lawmakers are making decisions about women’s health, they MUST hear from us—we are the experts. Our voices are most powerful together—and meaningful advocacy can be much easier than you may think. So, what are you waiting for? JOIN US.

  • International Women’s Health Coalition (

    Volunteer, Become a Movement Builder, Donate: “IWHC advances the sexual and reproductive health and rights of women and young people, particularly adolescent girls, in Africa, Asia, Eastern Europe, Latin America, and the Middle East.” Learn more here.

  • Global Women’s Health Initiative (

    Be Part of a Movement: “We believe that a healthy woman = a sustainable community. Everyone knows that communities with healthy women thrive.” Donate here.


UN Sustainable Development Goal 3: GOOD HEALTH AND WELL-BEING

Savannah Ma

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Hi everyone! This week we are moving onto the third UN Sustainable Development Goal! We’re happy to have you on this journey with us and appreciate each and every one of you for sticking with us!


What is the goal?: “To ensure healthy lives and promote well-being for all at all ages”

Currently, more than six million children die before their fifth birthday each year and only half all women in developing regions have access to the health care they need. The goal is to promote the well-being of all people and provide access to the basic health care that they all need.

Although some are already fortunate enough to have access basic health care, ensuring that everyone has equally affordable access to quality health is a goal we should all strive for. Access to healthy lives and well-being for all people is a basic human right that everyone deserves!

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Can we achieve this goal?

The UN has calculated that spending $1 billion in immunization coverage can save 1 million children’s lives each year. With that being said, we can definitely achieve our goal! In the past, we’ve seen improvements in health care lead to a 24% increase in income growth in developing countries. Our time and investment in working towards these sustainable development goals will pay off in the future!



What can you do to help?

Goal 3 is a bit difficult for us to tackle as individuals but that shouldn’t deter us from making an effort to. One way to start is to promote and protect your own health and the health of the people around you! Encouraging vaccinations, educating others, and opening discussions on issues like reproductive health are all important contributions you can make towards a healthy community!

Another thing you can do as an individual is take action in your community through schools, organizations, clubs, etc. to promote better health for all people! By doing so, you can emphasize the importance of good health and the need for basic health care in your community.

You can also hold your government and local politicians accountable for making decisions and passing legislation that improve people’s access to basic health care! It is crucial that we use our voices and our power to vote to make a difference in our society, this is the best way to improve our communities!

Learn more about Goal 3 and other UN Sustainable Development Goals here!

[EVENT ALERT!] - FFC X VannStudio presents ARTISENÍAS


Goal 3: Good health and wellbeing + the UN SDG campaign as a whole align strongly with FFC’s core values. Our most recent campaign has been a program with artisan women in Peru, whose amazing art and craftwork have been an avenue through which they are gaining income, bettering their wellbeing, and promoting community values wherein everybody benefits.

We would like to invite you to this ARTISENÍAS event - a night of drinks, socializing, free makeovers/styling by VannStudios, and an exciting + exclusive preview of the accessories that these amazing craftswomen in Peru have created. All proceeds from the event will go to them!

Check out the event on FB and spread the word! Hope to see you there!

5 Ways We Can Work Towards Zero Hunger

Savannah Ma


Hello fellow fashion lovers! In continuance with the UN Sustainable Development Goal: ZERO HUNGER, we want to suggest some tips as to how you can make changes in your daily life to help us move towards our goal!


Why are the small changes important?

In 2016, the percentage of malnourished people worldwide increased from 10.6% to 11%. That means that about 815 million people in the world are malnourished. When we face the growing issue of world hunger, it is important that we look at food systems to find indirect solutions. We understand that world hunger is hard to tackle as an individual but we believe that as human beings, we have an obligation to one another to ensure that everyone can get the basic necessities to survive and food security is one of those necessities. If we all work hard together to make changes, we can make the world a better place!

  1. Decrease your food waste

    Whenever you have leftovers and fresh produce that you don’t have time to eat before they go bad, we recommend using reusable food containers to freeze and store them for another meal! Doing this is a great way to save money and decrease your food waste!

  2. Support small farmers

    Between NGOs and governments, there is a common consensus that supporting and training local farmers is one of the best solutions for ensuring food security. Supporting local farmers means that they can have better opportunities to increase their food productivity! This is also a great way to empower families and give them control over their food sources.

  3. Eat sustainably

    While this one might sound like a reach, it’s actually a really important one! As we begin to see changes in average temperatures, rainfall, climate extremes etc., it is clear that these changes impact crop productions which increases the risk of food insecurity. A way we can eat sustainably is by reducing our consumption of animal-based proteins and having a diverse diet. Animal-based agriculture is one of the sectors that produces the highest amount of CO2 emissions which ultimately impact crop productions which is why it is essential that we are cautious about what we eat! Consider going vegetarian or vegan - even though “Veganuary has passed, there’s no clock on starting a healthy and sustainable dietary lifestyle.

  4. Food donations

    Conducting or participating in food drives is a great way to lend a hand to those who are experiencing difficult times and are unable to provide enough food for themselves.

  5. Empower women

    According to a UN report, empowering women and ending discrimination against women can increase agricultural production in underdeveloped countries. Supporting organizations that empower women all around the world makes a big difference! Giving women the same tools and resources as men can reduce the number of hungry people in the world. And let’s be honest, this one is a win-win!

Designer Spotlight

As an organization that has always fought for wildlife/nature conservation as well as progressive changes in the extremely wasteful fashion industry, FFC has recently been expanding its vision outward. We realize that a more ethical and sustainable world means fighting for issues outside the immediate scope of fashion alone (e.g. fighting food waste and supporting local produce for #ZeroHunger!). However, we still want to highlight the ways in which yours (and our) love of fashion can play a role in these bigger, interconnected goals toward a more sustainable world.


Founded by Kristen Luong, Krogmanon is an ethical brand that aims to prove that sustainable and eco-friendly clothes can be trendy and fashionable. We’ve worked with Krogmanon in the past and we love them because they source sustainable and renewable materials! They also work with global artisans for their handcrafted fabrics and prints, and locally produce their clothes in New York.

Click here to shop Kromagnon’s designs!

UN Sustainable Development Goal 2: ZERO HUNGER

Savannah Ma

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Welcome back to our weekly blog everyone! As you all know, we’ve partnered up the the United Nation to promote the 17 Sustainable Development Goals to make the world a better place. So let’s dive right in!



"End hunger, achieve food security and improved nutrition and promote sustainable agriculture”

In 2016, the percentage of undernourished people worldwide increased from 10.6% in 2015 to 11% in 2016. This means that in 2016, there were 815 million people worldwide who are malnourished. The United Nation’s goal is to ensure that everyone has access to sufficient and nutritious food all year round by 2030.

Although many of you may not personally relate to this goal, it is one that is important to everyone! As human beings, we all want our families to have enough food to eat that is safe and healthy. A world with zero hunger will both improve society and human development significantly!

Can we achieve this goal?

Yes! It is estimated that we will need an additional $267 billion per year on average to end world hunger by 2030. This will require investments in both rural and urban areas, so poor people will be able to have access to food.

What can you do?


Zero hunger is a goal that sounds really difficult for us individuals to be able to address and make a difference. As individuals, we often times feel powerless when it comes to making large changes. However, don’t fret, even the smallest lifestyle changes that you make DO have an impact. If everyone made small lifestyle changes, together, we could all make the world a better place.

Currently, the biggest causes of world hunger are poor harvesting practices and food wastage which ultimately contribute to food scarcity. By supporting local farmers or markets and making sustainable food choices, fighting food waste and good nutrition, you can make a big difference towards zero hunger!

Another thing you can do is use your power as a consumer and voter to encourage businesses and governments to make choices and changes that can help us towards our Zero Hunger goal!

Don’t feel discouraged by the idea that your changes aren’t making a difference. Every little step matters! We will be here right alongside you!

Find out more about Goal 2 and other Sustainable Development Goals here!

Partner Spotlight: Camano Island Coffee Roasters

Camano Island Coffee Roasters’ coffee beans are grown by local farmers who don’t use pesticides or harmful agricultural practices that hurt the environment, which you know we absolutely LOVE. We also love CICR because its commitment to fair trade and ensuring its farmers’ independence, accountability, and wellbeing.


Click here to learn more about CICR and consider becoming a part of their Coffee Lovers Club, where you’ll regularly get amazing coffee delivered to your door AND feel good about where it came from!

Quick and Easy Guide to Ethical Shopping

savannah ma

Hello fellow fashion lovers! As we continue to focus on the United Nation’s “No Poverty” goal, we decided that it would be a great opportunity to share a useful guide for ethical shopping! Shopping is hard enough already and we know that you all have very busy lives, so we want to make your lives easier with this quick and easy guide.

Featured sweater by UK brand,  Gung Ho.  This season their focus was “Plastic Pollution,” and they aim to encourage people to engage with important issues such as ocean pollution.

Featured sweater by UK brand, Gung Ho. This season their focus was “Plastic Pollution,” and they aim to encourage people to engage with important issues such as ocean pollution.

What does it mean to shop ethically?

Ethical shopping means shopping from brands that practice fair wages, encourage transparency, and use sustainable materials to produce their products. By choosing to support brands that are socially and environmentally responsible, we can all make a difference towards ending poverty and making the world we live in a better place!

Why should we all shop ethically?

When you hear the term “fast fashion”, we’re talking inexpensive and mass-produced clothing sold by huge retailers responding to the latest fashion trends and fads. You know (and have probably shopped) them: Zara, H&M, F21, TopShop, to name a few.

FFC feels the crucial need, especially with our partnership and commitment to the UN’s SDG campaign, to bring attention to the human cost of unethical fashion. Fast fashion entails the use of sweatshops. This means that the workers producing these garments are being paid close to nothing and are laboring in terrible and unsafe environments.

Continuing to support this industry means that too many people in this world are stuck in an unbroken cycle of poverty.

THAT NEEDS TO CHANGE. As individuals and consumers, we can put our money where our mouths are and choose to shop ethically, so we can put end to systems that perpetuate poverty.

How can I start shopping ethically?

Shopping ethically is definitely a lifestyle change. No one is expecting you to save the world overnight! Just remember that every little step counts and make a difference!

Look up the brands you’re eyeing. Read about their vision and be on the lookout for their policies regarding fair trade and sustainability. You want to make sure the company you’re thinking about buying from is totally transparent about their production process so you’re in the know and can feel confident in your potential purchase!

Be willing to spend just a little more for exceptional quality goods that were made and sourced in a way that you can feel good about.

Slowly replacing all your articles of sweatshop apparel with a piece of sustainably-sourced fair trade clothing means that you’re doing something, and that’s where it all starts.

Check out the following brands and get started on your ethical fashion journey today!

31 Bits - Founded by three amazing women, 31 Bits is an ethical jewelry business that is committed to upholding fair wages, ethical working conditions, and supporting their local artisans from Indonesia and Uganda. Whenever you purchase jewelry from 31 Bits, you are making an impact on the lives of many women from Uganda and Indonesia!

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Same Sky - This artisan jewelry employs women of Rwanda who are currently living in poverty. Aside from paying fair wages, Same Sky also provides training and education necessary for these women to be self-sufficient.

People Tree - This apparel company is accredited by the WFTO, the Fairtrade Foundation, and the Soil Association. That’s how you know they’re the epitome of sustainable and fair trade fashion! Shop their high-quality and affordable collection now and feel good about your new clothing choices.


Organicbasics - Make sure your apparel essentials are of the best quality by shopping a brand whose vision consists of fighting the horrors of fast fashion through sustainable production/sourcing and ensuring good and ethical conditions for workers in their factories.

Everlane - Clothing of exceptional quality, made in ethical factories. Not only does this company offer amazing apparel that’s socially conscious, it also boasts what they call “Radical Transparency.” Hop onto their site and you’ll be able to learn about the true cost of all their clothing as well as the conditions of every single factory they own in the world. Now that’s ethical fashion!

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FFC x UN Sustainable Development Goals

Melissa Herana


Welcome to 2019, everybody!

FFC is proud and excited to announce that in the new year, we will be partnering with the United Nations to promote their Sustainable Development Goals - the “blueprint to achieve a better and more sustainable future for all” !

These 17 interconnected goals have been articulated to address global challenges that face us all and to inspire urgency by setting targets and goals that we want to reach by the year 2030.

Our team at FFC calls on you to join us in the UN’s initiative for all of us, regardless of where we come from, to promote world prosperity while protecting our beautiful planet.

As individuals, it might not seem like we have much power in such a big world, plagued with even bigger problems! We want to assure you that the reality is: we all have a part to play in the solutions that will make our world a better place for everybody.

Check out the UN’s super helpful (and relatable!) “Lazy Person’s Guide to Saving the World” and learn about the things you can start on today to do your part in supporting the Sustainable Development Goals and help save the planet and all the amazing people in it.

FFC will be right alongside you and countless others all over the world who are taking initiative with the goals in the UN’s Sustainable Development campaign. In the coming weeks/months, we will be highlighting each individual goal in the UN campaign- getting us all to think about ways that we can act and consume responsibly and consciously in our everyday lives. It won’t be easy, but can we all agree that this world is worth it? Let’s get to it!

GOAL 1: No Poverty


“End poverty in all its forms everywhere by 2030”

Currently, 11% of the world’s population live in extreme poverty and are struggling to access basic necessities. These people are living on less than $1.90 per day. If the world doesn’t take action by 2030, 167 million children will live in extreme poverty.

Poverty has many dimensions and while it may not affect those of us who are living comfortable lives, we have an obligation as human beings to help one another. With all of our combined efforts, we can take a step together towards eliminating poverty.

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Can we achieve this goal?

Absolutely. Economist Jeffrey Sachs calculated that to end extreme poverty worldwide in 20 years, it would cost $175 billion per year. This is less than one percent of the combined incomes of the richest countries in the world.

What can you do?

Although poverty is such a big global problem that seems impossible for us individuals to address, we all play a role in helping one another. As individuals, we can use our voices and votes to make a difference! Your active engagement in policy making can make a difference in addressing poverty. Voicing out, sharing your knowledge, and spreading awareness is crucial, but you can also support transformational change in people’s lives and communities with the power of your dollar as a consumer.

As fellow lovers of fashion, FFC wants to remind you of ways that we have a responsibility to the planet and all its people to consume not just eco-consciously, but just as importantly—ethically. This means shopping brands that engage in ethical trade, use sustainably-sourced materials, and pay fair wages to workers who labor in safe environments. In other words: do your research before buying and ensure that you are not feeding into systems that not only degrade the environment, but adversely affect the quality of living for people around the world.

Need some ideas? Check out this article at The Borgen Project to learn about 5 companies in the fashion industry whose work goes toward addressing issues of poverty in the world.

Check out these brands that support fair trade!

We have some suggestions for you! We know it takes time to research new brands, so we want to make your lives a little bit easier! The brands below support ethical and fair trade as well as sustainably-sourced materials. Choosing ethical fashion brands is a great way that we as consumers can make small steps toward ending huge issues like world poverty. Happy shopping!

Komana -

Organic Basics -

Gung Ho Designs -

Fashion for Conservation 2018 Highlights!

Melissa Herana

From bringing a group of fashionistas into the heart of the Amazon rainforest for one wild annual FFC retreat with Hoja Nueva to raising one million pounds for grassroots conservation along side the Whitley Fund for’s what bridging fashion with conservation looked like in 2018!

London Fashion Week x René Garza and Kalikas Armour

As the lights blacked out, Julia Roberts’ voice as “Mother Nature” echoed throughout the room from the shiny marble floors to the tall domed ceilings at the opening of Rainforest Runway...

On February 18th, FFC debuted their AW18 campaign to spotlight conservation efforts in the Amazon rainforest. Held at London’s Covent Garden, the event centered on the urgency of saving the world’s remaining rainforests, which have been in steep degradation as a result of climate change and the decline of wildlife species.

Opening the show was guest designer Jatin Patel of Kalikas Armour with the exclusive womenswear collection entitled “Majestic Mystics”, fantastically inspired by the Amazon rainforest. Also featured was “Impermanent Flora”, part of the Re:ne(w) label by René Garza in collaboration with Magpies & Peacocks. This rainforest inspired avant-garde line was an amazing zero-waste collection, made entirely from end of bolt textiles and up-cycled clothing.

Following the show was a Cocktails for Conservation afterparty, featuring keynote speeches and a live DJ set by the LALLAS.

FFC would like to thank the dear sponsors who made this wonderful campaign, runway show, and afterparty all possible: the Whitley Fund for Nature, the United Nations, Fashion Scout, Magpies & Peacocks, Hoja Nueva, Snow Leopard Vodka, Elephant Gin, Fair Drinks, and Bar 135.

1st Annual FFC Retreat to the deep Amazon Rainforest with Hoja Nueva


FFC hosted their first annual retreat with Hoja Nueva, a non-profit eco-retreat working from deep within the beautiful and remote jungles of Peru.

Elle L, photographed in the cacao fields by @Stoyanovjones

Elle L, photographed in the cacao fields by @Stoyanovjones

The team’s journey and experiences in the stunning Peruvian landscapes were awe-inspiring and eye-opening. Musician and FFC ambassador, Elle L, who embarked on the retreat, spoke of her travels to Peru, recounting: “As soon as you see the tall trees and orange glaze of the Amazonian rivers and streams, you get the sense you are truly in a different world, another dimension.” Read Elle L’s full account of the experience here.

Led by amazing guides who lived and breathed the jungle, the eclectic group of 16 creatives, from models and photographers to artists and musicians, hiked up and down the stunning Peruvian landscapes, cooled down with swims in the stream, and learned to become one with nature’s raw beauty and energy.


Throughout the retreat, focal points of Hoja Nueva’s work came to light and reminded us just how crucial and worthy the ongoing work of conservation is. The team visited/toured cacao farms in Madre De Dios, highlighting the need for sustainable and healthy revenue streams for indigenous populations as to not have them forced into engaging in harmful activities, such as deforestation and hunting for their livelihood. The team also met Max Bear, a baby Howler Monkey injured by illegal hunting in the Amazon, and stayed with a number of rescued animals. Despite such conservation lands being legally protected by the government, habitats are still destroyed and species are hurt and lost everyday. As such, Hoja Nueva gives their all into supporting both the environment and the populations residing in it.

Samantha Zwicker, Ava Holmes, Lara Fraser, Elle L, Renee Eddy

Samantha Zwicker, Ava Holmes, Lara Fraser, Elle L, Renee Eddy

2nd Annual Retreat to the Amazon Rainforest:
Are you interested in joining us Feb 2019? Contact us here:

Seattle Spring Cocktails for Conservation


Cocktails for Conservation 2018 was held at the end of May at the Riveter in Seattle’s Capitol Hill neighborhood. The Amazon-themed cocktail party featured speeches by FFC’s very own Ava Holmes and Hoja Nueva’s founder, Samantha Zwicker. Highlighted during the night were works from FFC’s Elephantasia campaign as well as works by designers René Garza and Kalikas Armour.


At the heart of the event was the concept of gathering individuals who share a deep sense of care and responsibility for conservation, sustainability, and are concerned with the ways in which fashion can be an industry through which invaluable change can be made. Proceeds from the event went to supporting Hoja Nueva’s conservation efforts in Peru.

Those that came out to the party included local businesses Vann Edge Salon and Indi Chocolates—Thank you for the free beauty treatments and chocolate tasting at the event! FFC would like to also give a special thanks to our VIP partners: DJ Gradeay, the LALLAS, Blue Danube Productions, NOVICA, ALLÉL, Plate - Restaurant, Bar, & Bake, Endangered Species Chocolate, KIND, Crooked Beverage Co., GTS Kombucha, Snow Leopard Vodka, Elephant Gin, and Fair Spirits.

Ibiza Summer Presentation at Atzaro


The Ibiza Summer Presentation 2018 was held at Ibiza’s iconic summer resort, Atazaro Agrotourismo. The Atzaro Pop-Up featured photographer Rohit Chawla’s most famous work from his famous collections ‘FREE DA!’, ‘WANDERLUST’, and more. The art show also displayed pop ups from featured FFC brands and a fashion presentation by Alfonso Sanco.

FCC would like to recognize our wonderful pop ups that were featured at the event:

Pachacuti Hats:

Eki Orleans:

El Galeria Elefante:

Natasha Dahlberg Jewelry:

4th Annual Seattle Rainforest Gala


This year, FFC hosted its 4th Annual Rainforest Gala and Runway at Block 41 in Seattle’s Capitol Hill neighborhood. All the proceeds went towards protecting and conserving the rainforests. $12,000 was raised that will go toward expanding Hoja Nueva’s land by 150 acres to conserve rainforest habitat. Another $6,000 will go towards supporting the start of Project ReWild, which is a program that aims to rehabilitate and release threatened animals to the wild.

The show was kicked off by a beautiful children’s collection by Polleras de Agus. The collection was hand sewn and embroidered skirts by women in Cusco, Peru. The show also featured a nature inspired menswear collection designed by Kelly Dawn Riot. Kalikas Armour designed gorgeous show stopping pieces for the runway. Also featured on the runway was Rene Garza’s zero waste collection, which was accompanied by Beyond Thread’s jewelry made from recycled shirts and materials. Local headliner Luly Yang finished the show with beautiful designs.


Throughout the evening, Deseo Carmin performed numerous live performances for the guests.

The gala also featured a silent art auction, the Hoja Nueva Store, Indi Chocolates Bean to Bar Tasting, Dom Gomez Live Fashion Illustrations, a tropical cocktail bar, and Kendra Scott Jewelry.


FFC would like to thank our amazing sponsors who made the event successful: Block 41, Blue Danube Productions, Vann Edge, United nations, Baikalla Jewelry, Floral Image, NOVICA, Indi Chocolate, Eufora, GT’s Kombucha, Snow Leopard, FashionNXT, Kendra Scott, Frankie & Jo’s, Chocolate Krak, Simply Seattle, Lady Yum, Finnriver Farm & Cidery, the Snap Bar, TEDx Seattle, KIND, The Riveter, the Sock Monster, Global Spirits & Wine, Eat Seattle, Evergreens, Univision, Central Co-op, SANCA, SMG, Belltown Inn, Trader Joe’s, AVA, and Pike Place Fish Market.

London Natural History Museum, WFN Hope Gala


As the finale of 2018, FFC joined forces with the Whitley Fund for Nature, helping WFN raise one million pounds for conservation! With our combined efforts, we put together a sustainable runway show at the 25th anniversary ‘Hope Gala’ at the iconic London Natural Museum.

The runway showcased beautiful and sustainably sourced collections by the wonderful designers, Mother of Pearl and Deborah Milner. Deborah Miner’s collection was inspired by the coral reefs in the Natural History Museum. Select pieces by both designers were curated for an auction. All proceeds went towards grassroots conservation alongside the Whitley Fund for Nature.


We would like to give recognition to our amazing sponsors: AVEDA, the Cuckoo Club, The Library, Plate Restaurant & Bar, The Lost Explorer, Weleda, Embargo, Real Remedies, No 1 Botanicals, Dr Rita Rakus, Cohorted, Eco Glitter Fun, Emily Fruit Crisps, Compassion in World Farming, and British Fashion Council.

Will you join the movement to bridge fashion with conservation in the new year?

Here are three ways to join us in 2019:

- Spread the word: please continue to stay up to date on the latest at Fashion for Conservation, sharing is spreading each conservation message further! Find us/share our posts on IG, FB and Twitter @FashionforConservation  

- Volunteer at one of our campaigns or fundraising events: get in touch directly if your a guru in the areas of marketing, organization, design, production, Gung-ho conservationist with a willingness to learn to do whatever it takes to run successful conservation campaigns thrift fashion.

- Attend our second annual retreat to the deep Amazon Rainforest; witness the conservation supported by this year’s campaigning up close at Hoja Nueva’s eco center (Madre de Dios, Peru) contact us directly for more information. Please include in your subject line: “Annual Retreat”

2018 Holiday Gift Guide

Melissa Herana

The holidays are here and we wanna urge you to shop sustainable and eco-conscious brands that are committed towards raising awareness for conservation and protecting the world we live in!

Check out some of the FFC team’s favorite brands/products below and consider giving the gift of making a real impact this season!

Conservation-Inspired Jewelry by Salvari ($20) 


Why we choose Salvari:
Fashion for Conservation co-founders Ava J Holmes and Samantha Zwicker, and London Ambassador Elle L haven’t taken their Salvari pieces off since getting them three months ago. Many of the Fashion for Conservation Family now wear Salvari nonstop.

“We love that Salvari is founded and run by a single incredible woman making a real difference with each any business let alone a single woman powered start up that’s hard to do, and she does it beautifully and with exceptional quality.” - Ava J Holmes & Elle L 


Sustainable Beauty Box: Be You Be Beautiful by Cohorted ($50)


Why we choose Cohorted:
No other beauty box commits to inner beauty as much as this one. Each product is made only with ingredients that are sourced ethically, sustainably, and organic when possible. Our team loves learning about new beauty brands that align with a greater vision for healthier people and a healthier planet. This starts with what we wear. 

“Every morning we have an opportunity to be an activist, to choose what we put on our faces and bodies. The most impactful leaders lead by example. Let’s stop with the plastics and waste on our bodies and face, let’s speak more meaningfully with what we wear via brands we support.”  - Ava J Holmes


Beauty Chocolate Christmas Countdown Calendar by Esthochoc ($20)


Why we choose Esthochoc:
Who wouldn’t love chocolate that’s full of powerful antioxidants and enough energy to get through a mealtime while still only 36 calories? Each piece of vegan, gluten free, rich chocolate (72.6%) is enhanced with astaxanthin – one of the most powerful antioxidants known to science. 

“Esthechoch has been our team’s FUEL. During the heat of event planning season, we don’t sleep much, we forget to eat sometimes...thank goodness for this miracle chocolate. Our skin is especially healthier and happier with Esthechoc! But don’t take our word for it... 10 years of science has also gone into perfecting this chocolate as a beauty supplement.” - Ava J. Holmes


“Khanservation” Sweatshirt by Hoja Nueva ($155)


This beautiful limited edition sweatshirt features Khan, the first ocelot that the non-profit group, Hoja Nueva, worked with for a year to reintroduce into the wild. Unfortunately, the young orphaned ocelot was later killed by an illegal poaching trap on protected conservation lands. Hoja Nueva’s “Khanservation” line honors the dearly missed Khan and raises awareness for the illegal hunting of innocent species in the Amazon and beyond. All materials are made 100% sustainable.


1m Pounds Raised for Grassroots Conservation Heroes with WFN

ava holmes

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Thanks to the support from guests and partners, the Whitley Fund for Nature (WFN) raised one million for conservation, November 14th 2018.

The event kicked off with backstage festivities in preparation for the runway just 4 hours later…

Each look was specially curated in collaboration with AVEDA UK for hair and Attracta Beauty using WELEDA for makeup.

As models and backstage team got ready, treats were provided by BEEBS Energy, Esthechoc, Candy Kittens, Conscious Chocolates, Hippie Peas, Emily’s Crisps and Remedy Teas.

Upon arrival to the iconic London Natural History Museum venue, guests were greeted with champaign before being escorted through the ambient lit “fossil room” where thematic soundtrack by music artist and Fashion for Conservation ambassador, Elle and producer Dan Vinci..

Awaiting at each guests’ table were artisan gifts made in communities local to conservation leaders supported by the Whitley Fund for Nature. FFC tables were also provided slow-beauty gifts from Cohorted and Weleda.


WFN trustee David Attenborough and Kate Humble hosted a keynote address and later a dialogue on the critical importance and urgency of grassroots conservation along side WFN.


Deborah Milner opened with a dramatic deep dive into the underworld with her collection inspred by the very coral reefs in the Natural History Museum itself.

”I never imaged how beautiful it would be to see my collection actually presented here.”

Mother of Pearl followed, proving that basics can be both beautifully designed and sustainable. Select pieces were curated specifically for the evening’s auction.


Ava J Holmes and Elle L first met with Whitley Fund for Nature back in January. In February they announced their collaboration and partnership at a special media event hosted by Elle L at Dr Rita Rakus' in Knightsbridge with key notes from the United Nations. Since then, it has been a process of determining which designers are leading the UK movement on sustainability. Months of preparation came to life this month. Ten months forward from the concept for the sustainable runway show to feature at this year's Hope Gala at Natural History Museum, models gathered in a nearby Knightsbridge penthouse. Mother of Pearl and Deborah Milner were the two designers Elle and Ava felt truly represented sustainable couture with thanks to the consult of Karen Malacarne of British Fashion Council... Amy Powney of Mother of Pearl has gone the extra mile to ensure the lowest carbon footprint from conception to creation, using only organic fibres and challenging the notion of sustainability way beyond just fashion. Deborah Milner has been an advocate of eco-couture since the noughties, with a rich history as head of couture studio for Alexander McQueen and special projects with Aveda. Deborah's designs were originally conceived in the Natural History Museum, drawing her 'Regenerating the Reef' concept from sketches of corals. In the true cyclical nature of creation, Deborah got to showcase her collection at the very place it had first been envisioned in front of an audience of 350 heads of fashion industry including Venetia Scott and top environmentalists, including Leonardo DiCaprio Foundation. The efforts of the Hope Gala realised the goal of raising £1m for grassroots conservation going to support the work of Whitley Award Winners. 

"Our inspiration to take on this project was two fold. One, the opportunity for Fashion to invest in Conservation like never before and work closely to support raising funds of £1m right from the very root of a Conservation organisation like WFN... Two, we wanted to bridge all our findings from the concrete jungle of couture and bring it back to nature. We chose two designers, Amy Powney and Deborah Milner who are living and breathing the change within the fashion industry, advocating for fashion to become more of a solution to our environmental crisis than ever before. Sustainability is slowing the negative impact but projects like this are making a tangible and immediate difference..." - Elle L for Fashion for Conservation

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Closing Party: Celebrating Fashion for Conservation 2018

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To celebrate this year’s Whitley Fund for Nature’s [WFN] Hope Gala at Natural History Museum, Elle L and Fashion for Conservation [FFC] hosted an exclusive after party with Embargo at Mayfair’s The Cuckoo Club in Mayfair.

As guests entered their hands were painted with an eco-glitter gold ‘X’ to mark the message: ‘no to extinction’. Designs from FFC’s featured designers, Mother of Pearl and Deborah Milner were showcased to guests. Keynotes were given from Georgina Domburger, director of WFN, co-founders Ava Holmes, Samantha Zwicker and music artist Elle L for Fashion for Conservation. Their joint vision was to advocate the power of each individual to support the greater environment and sustainability. It was announced that the goal of raising £1m for grassroots had been achieved through the partnership and special gala dinner at Natural History Museum.

Delicious canapés were created by Arnaud Stevens, Plate London and drinks were designed by Campari Group, ‘Hope’ a twist on Aperol Spritz and ‘Mother Earth’ and Ondina Gin and No.1 Botanicals were served.

Guests included Whitley Award Winners, Leonardo DiCaprio Foundation, Laura Pradelska, Lara Fraser, Roxy Horner, Louisa Connelly and new music previews were dropped by Elle L with producer, Dan Vinci.

Samples of Esthechoc, Vegan Crooked Beverages, The Lost Explorer and a slow-sustainable beauty edit from Cohorted was gifted to each guest in No.1 Botanicals seed bags to become wildflower’s when put back into the ground.

Images: Jasper Wilkins

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