Number one news source for stories where fashion meets conservation.
From bringing a group of fashionistas into the heart of the Amazon rainforest for one wild annual FFC retreat with Hoja Nueva to raising one million pounds for grassroots conservation along side the Whitley Fund for Nature...here’s what bridging fashion with conservation looked like in 2018!
London Fashion Week x René Garza and Kalikas Armour
As the lights blacked out, Julia Roberts’ voice as “Mother Nature” echoed throughout the room from the shiny marble floors to the tall domed ceilings at the opening of Rainforest Runway...
On February 18th, FFC debuted their AW18 campaign to spotlight conservation efforts in the Amazon rainforest. Held at London’s Covent Garden, the event centered on the urgency of saving the world’s remaining rainforests, which have been in steep degradation as a result of climate change and the decline of wildlife species.
Opening the show was guest designer Jatin Patel of Kalikas Armour with the exclusive womenswear collection entitled “Majestic Mystics”, fantastically inspired by the Amazon rainforest. Also featured was “Impermanent Flora”, part of the Re:ne(w) label by René Garza in collaboration with Magpies & Peacocks. This rainforest inspired avant-garde line was an amazing zero-waste collection, made entirely from end of bolt textiles and up-cycled clothing.
Following the show was a Cocktails for Conservation afterparty, featuring keynote speeches and a live DJ set by the LALLAS.
FFC would like to thank the dear sponsors who made this wonderful campaign, runway show, and afterparty all possible: the Whitley Fund for Nature, the United Nations, Fashion Scout, Magpies & Peacocks, Hoja Nueva, Snow Leopard Vodka, Elephant Gin, Fair Drinks, and Bar 135.
1st Annual FFC Retreat to the deep Amazon Rainforest with Hoja Nueva
FFC hosted their first annual retreat with Hoja Nueva, a non-profit eco-retreat working from deep within the beautiful and remote jungles of Peru.
The team’s journey and experiences in the stunning Peruvian landscapes were awe-inspiring and eye-opening. Musician and FFC ambassador, Elle L, who embarked on the retreat, spoke of her travels to Peru, recounting: “As soon as you see the tall trees and orange glaze of the Amazonian rivers and streams, you get the sense you are truly in a different world, another dimension.” Read Elle L’s full account of the experience here.
Led by amazing guides who lived and breathed the jungle, the eclectic group of 16 creatives, from models and photographers to artists and musicians, hiked up and down the stunning Peruvian landscapes, cooled down with swims in the stream, and learned to become one with nature’s raw beauty and energy.
Throughout the retreat, focal points of Hoja Nueva’s work came to light and reminded us just how crucial and worthy the ongoing work of conservation is. The team visited/toured cacao farms in Madre De Dios, highlighting the need for sustainable and healthy revenue streams for indigenous populations as to not have them forced into engaging in harmful activities, such as deforestation and hunting for their livelihood. The team also met Max Bear, a baby Howler Monkey injured by illegal hunting in the Amazon, and stayed with a number of rescued animals. Despite such conservation lands being legally protected by the government, habitats are still destroyed and species are hurt and lost everyday. As such, Hoja Nueva gives their all into supporting both the environment and the populations residing in it.
2nd Annual Retreat to the Amazon Rainforest:
Are you interested in joining us Feb 2019? Contact us here: PR@FashionforConservation.com
Seattle Spring Cocktails for Conservation
Cocktails for Conservation 2018 was held at the end of May at the Riveter in Seattle’s Capitol Hill neighborhood. The Amazon-themed cocktail party featured speeches by FFC’s very own Ava Holmes and Hoja Nueva’s founder, Samantha Zwicker. Highlighted during the night were works from FFC’s Elephantasia campaign as well as works by designers René Garza and Kalikas Armour.
At the heart of the event was the concept of gathering individuals who share a deep sense of care and responsibility for conservation, sustainability, and are concerned with the ways in which fashion can be an industry through which invaluable change can be made. Proceeds from the event went to supporting Hoja Nueva’s conservation efforts in Peru.
Those that came out to the party included local businesses Vann Edge Salon and Indi Chocolates—Thank you for the free beauty treatments and chocolate tasting at the event! FFC would like to also give a special thanks to our VIP partners: DJ Gradeay, the LALLAS, Blue Danube Productions, NOVICA, ALLÉL, Plate - Restaurant, Bar, & Bake, Endangered Species Chocolate, KIND, Crooked Beverage Co., GTS Kombucha, Snow Leopard Vodka, Elephant Gin, and Fair Spirits.
Ibiza Summer Presentation at Atzaro
The Ibiza Summer Presentation 2018 was held at Ibiza’s iconic summer resort, Atazaro Agrotourismo. The Atzaro Pop-Up featured photographer Rohit Chawla’s most famous work from his famous collections ‘FREE DA!’, ‘WANDERLUST’, and more. The art show also displayed pop ups from featured FFC brands and a fashion presentation by Alfonso Sanco.
FCC would like to recognize our wonderful pop ups that were featured at the event:
Pachacuti Hats: https://www.panamas.co.uk/
Eki Orleans: https://ekiorleans.com/
El Galeria Elefante: https://www.lagaleriaelefante.com/
Natasha Dahlberg Jewelry: https://www.natashadahlberg.com/
4th Annual Seattle Rainforest Gala
This year, FFC hosted its 4th Annual Rainforest Gala and Runway at Block 41 in Seattle’s Capitol Hill neighborhood. All the proceeds went towards protecting and conserving the rainforests. $12,000 was raised that will go toward expanding Hoja Nueva’s land by 150 acres to conserve rainforest habitat. Another $6,000 will go towards supporting the start of Project ReWild, which is a program that aims to rehabilitate and release threatened animals to the wild.
The show was kicked off by a beautiful children’s collection by Polleras de Agus. The collection was hand sewn and embroidered skirts by women in Cusco, Peru. The show also featured a nature inspired menswear collection designed by Kelly Dawn Riot. Kalikas Armour designed gorgeous show stopping pieces for the runway. Also featured on the runway was Rene Garza’s zero waste collection, which was accompanied by Beyond Thread’s jewelry made from recycled shirts and materials. Local headliner Luly Yang finished the show with beautiful designs.
Throughout the evening, Deseo Carmin performed numerous live performances for the guests.
The gala also featured a silent art auction, the Hoja Nueva Store, Indi Chocolates Bean to Bar Tasting, Dom Gomez Live Fashion Illustrations, a tropical cocktail bar, and Kendra Scott Jewelry.
FFC would like to thank our amazing sponsors who made the event successful: Block 41, Blue Danube Productions, Vann Edge, United nations, Baikalla Jewelry, Floral Image, NOVICA, Indi Chocolate, Eufora, GT’s Kombucha, Snow Leopard, FashionNXT, Kendra Scott, Frankie & Jo’s, Chocolate Krak, Simply Seattle, Lady Yum, Finnriver Farm & Cidery, the Snap Bar, TEDx Seattle, KIND, The Riveter, the Sock Monster, Global Spirits & Wine, Eat Seattle, Evergreens, Univision, Central Co-op, SANCA, SMG, Belltown Inn, Trader Joe’s, AVA, and Pike Place Fish Market.
London Natural History Museum, WFN Hope Gala
As the finale of 2018, FFC joined forces with the Whitley Fund for Nature, helping WFN raise one million pounds for conservation! With our combined efforts, we put together a sustainable runway show at the 25th anniversary ‘Hope Gala’ at the iconic London Natural Museum.
The runway showcased beautiful and sustainably sourced collections by the wonderful designers, Mother of Pearl and Deborah Milner. Deborah Miner’s collection was inspired by the coral reefs in the Natural History Museum. Select pieces by both designers were curated for an auction. All proceeds went towards grassroots conservation alongside the Whitley Fund for Nature.
We would like to give recognition to our amazing sponsors: AVEDA, the Cuckoo Club, The Library, Plate Restaurant & Bar, The Lost Explorer, Weleda, Embargo, Real Remedies, No 1 Botanicals, Dr Rita Rakus, Cohorted, Eco Glitter Fun, Emily Fruit Crisps, Compassion in World Farming, and British Fashion Council.
Will you join the movement to bridge fashion with conservation in the new year?
Here are three ways to join us in 2019:
- Spread the word: please continue to stay up to date on the latest at Fashion for Conservation, sharing is spreading each conservation message further! Find us/share our posts on IG, FB and Twitter @FashionforConservation
- Volunteer at one of our campaigns or fundraising events: get in touch directly if your a guru in the areas of marketing, organization, design, production, Gung-ho conservationist with a willingness to learn to do whatever it takes to run successful conservation campaigns thrift fashion.
- Attend our second annual retreat to the deep Amazon Rainforest; witness the conservation supported by this year’s campaigning up close at Hoja Nueva’s eco center (Madre de Dios, Peru) contact us directly for more information. Please include in your subject line: “Annual Retreat”
The holidays are here and we wanna urge you to shop sustainable and eco-conscious brands that are committed towards raising awareness for conservation and protecting the world we live in!
Check out some of the FFC team’s favorite brands/products below and consider giving the gift of making a real impact this season!
Conservation-Inspired Jewelry by Salvari ($20)
Why we choose Salvari: Fashion for Conservation co-founders Ava J Holmes and Samantha Zwicker, and London Ambassador Elle L haven’t taken their Salvari pieces off since getting them three months ago. Many of the Fashion for Conservation Family now wear Salvari nonstop.
“We love that Salvari is founded and run by a single incredible woman making a real difference with each purchase...in any business let alone a single woman powered start up that’s hard to do, and she does it beautifully and with exceptional quality.” - Ava J Holmes & Elle L
Sustainable Beauty Box: Be You Be Beautiful by Cohorted ($50)
Why we choose Cohorted: No other beauty box commits to inner beauty as much as this one. Each product is made only with ingredients that are sourced ethically, sustainably, and organic when possible. Our team loves learning about new beauty brands that align with a greater vision for healthier people and a healthier planet. This starts with what we wear.
“Every morning we have an opportunity to be an activist, to choose what we put on our faces and bodies. The most impactful leaders lead by example. Let’s stop with the plastics and waste on our bodies and face, let’s speak more meaningfully with what we wear via brands we support.” - Ava J Holmes
Beauty Chocolate Christmas Countdown Calendar by Esthochoc ($20)
Why we choose Esthochoc: Who wouldn’t love chocolate that’s full of powerful antioxidants and enough energy to get through a mealtime while still only 36 calories? Each piece of vegan, gluten free, rich chocolate (72.6%) is enhanced with astaxanthin – one of the most powerful antioxidants known to science.
“Esthechoch has been our team’s FUEL. During the heat of event planning season, we don’t sleep much, we forget to eat sometimes...thank goodness for this miracle chocolate. Our skin is especially healthier and happier with Esthechoc! But don’t take our word for it... 10 years of science has also gone into perfecting this chocolate as a beauty supplement.” - Ava J. Holmes
“Khanservation” Sweatshirt by Hoja Nueva ($155)
This beautiful limited edition sweatshirt features Khan, the first ocelot that the non-profit group, Hoja Nueva, worked with for a year to reintroduce into the wild. Unfortunately, the young orphaned ocelot was later killed by an illegal poaching trap on protected conservation lands. Hoja Nueva’s “Khanservation” line honors the dearly missed Khan and raises awareness for the illegal hunting of innocent species in the Amazon and beyond. All materials are made 100% sustainable.
Thanks to the support from guests and partners, the Whitley Fund for Nature (WFN) raised one million for conservation, November 14th 2018.
The event kicked off with backstage festivities in preparation for the runway just 4 hours later…
Each look was specially curated in collaboration with AVEDA UK for hair and Attracta Beauty using WELEDA for makeup.
As models and backstage team got ready, treats were provided by BEEBS Energy, Esthechoc, Candy Kittens, Conscious Chocolates, Hippie Peas, Emily’s Crisps and Remedy Teas.
Upon arrival to the iconic London Natural History Museum venue, guests were greeted with champaign before being escorted through the ambient lit “fossil room” where thematic soundtrack by music artist and Fashion for Conservation ambassador, Elle and producer Dan Vinci..
Awaiting at each guests’ table were artisan gifts made in communities local to conservation leaders supported by the Whitley Fund for Nature. FFC tables were also provided slow-beauty gifts from Cohorted and Weleda.
WFN trustee David Attenborough and Kate Humble hosted a keynote address and later a dialogue on the critical importance and urgency of grassroots conservation along side WFN.
SUSTAINABLE CATWALK BY FASHION FOR CONSERVATION
Deborah Milner opened with a dramatic deep dive into the underworld with her collection inspred by the very coral reefs in the Natural History Museum itself.
”I never imaged how beautiful it would be to see my collection actually presented here.”
Mother of Pearl followed, proving that basics can be both beautifully designed and sustainable. Select pieces were curated specifically for the evening’s auction.
A NOTE ON HOW THIS COLLABORATION CAME TO BE
Ava J Holmes and Elle L first met with Whitley Fund for Nature back in January. In February they announced their collaboration and partnership at a special media event hosted by Elle L at Dr Rita Rakus' in Knightsbridge with key notes from the United Nations. Since then, it has been a process of determining which designers are leading the UK movement on sustainability. Months of preparation came to life this month. Ten months forward from the concept for the sustainable runway show to feature at this year's Hope Gala at Natural History Museum, models gathered in a nearby Knightsbridge penthouse. Mother of Pearl and Deborah Milner were the two designers Elle and Ava felt truly represented sustainable couture with thanks to the consult of Karen Malacarne of British Fashion Council... Amy Powney of Mother of Pearl has gone the extra mile to ensure the lowest carbon footprint from conception to creation, using only organic fibres and challenging the notion of sustainability way beyond just fashion. Deborah Milner has been an advocate of eco-couture since the noughties, with a rich history as head of couture studio for Alexander McQueen and special projects with Aveda. Deborah's designs were originally conceived in the Natural History Museum, drawing her 'Regenerating the Reef' concept from sketches of corals. In the true cyclical nature of creation, Deborah got to showcase her collection at the very place it had first been envisioned in front of an audience of 350 heads of fashion industry including Venetia Scott and top environmentalists, including Leonardo DiCaprio Foundation. The efforts of the Hope Gala realised the goal of raising £1m for grassroots conservation going to support the work of Whitley Award Winners.
"Our inspiration to take on this project was two fold. One, the opportunity for Fashion to invest in Conservation like never before and work closely to support raising funds of £1m right from the very root of a Conservation organisation like WFN... Two, we wanted to bridge all our findings from the concrete jungle of couture and bring it back to nature. We chose two designers, Amy Powney and Deborah Milner who are living and breathing the change within the fashion industry, advocating for fashion to become more of a solution to our environmental crisis than ever before. Sustainability is slowing the negative impact but projects like this are making a tangible and immediate difference..." - Elle L for Fashion for Conservation
FFC X ELLE L AFTER PARTY: HOSTED AT MAYFAIR’S THE CUCKOO CLUB WITH EMBARGO APP
To celebrate this year’s Whitley Fund for Nature’s [WFN] Hope Gala at Natural History Museum, Elle L and Fashion for Conservation [FFC] hosted an exclusive after party with Embargo at Mayfair’s The Cuckoo Club in Mayfair.
As guests entered their hands were painted with an eco-glitter gold ‘X’ to mark the message: ‘no to extinction’. Designs from FFC’s featured designers, Mother of Pearl and Deborah Milner were showcased to guests. Keynotes were given from Georgina Domburger, director of WFN, co-founders Ava Holmes, Samantha Zwicker and music artist Elle L for Fashion for Conservation. Their joint vision was to advocate the power of each individual to support the greater environment and sustainability. It was announced that the goal of raising £1m for grassroots had been achieved through the partnership and special gala dinner at Natural History Museum.
Delicious canapés were created by Arnaud Stevens, Plate London and drinks were designed by Campari Group, ‘Hope’ a twist on Aperol Spritz and ‘Mother Earth’ and Ondina Gin and No.1 Botanicals were served.
Guests included Whitley Award Winners, Leonardo DiCaprio Foundation, Laura Pradelska, Lara Fraser, Roxy Horner, Louisa Connelly and new music previews were dropped by Elle L with producer, Dan Vinci.
Samples of Esthechoc, Vegan Crooked Beverages, The Lost Explorer and a slow-sustainable beauty edit from Cohorted was gifted to each guest in No.1 Botanicals seed bags to become wildflower’s when put back into the ground.
Images: Jasper Wilkins
THANK YOU!!! TO EACH OF YOU WHO JOINED US ON THURSDAY: TOGETHER WE PROTECTED 150 ACRES OF RAINFOREST HABITAT AND SUPPORTED ONGOING CONSERVATION PROJECTS WITH HOJA NUEVA (DETAILS BELOW).
$12,000 will go toward expanding Hoja Nueva's land by 150 acres to protect rainforest habitat for conservation.
$6,000 will support the exciting start of Project ReWild, a program aimed to rehabilitate and reintroduce threatened animals to the wild. Funds will help construct the Khan Memorial Reintroduction Center for future cat species, and support the dwindling populations of macaws using the installation of nests and the rescue of abandoned chicks.
The rest of the funds raised will go toward ongoing conservation projects such as supporting indigenous women in business, our 5 year transition sustainable cacao program, waste, water and soil management program, and others.
While guests mingled, Deseo Carmin swept across the stage in her gorgeous red dress* filling the air with her wondrously sweet voice along side her entourage of whimsical musicians….
Upon entrance, guests pealed back tropical leaves in search of their table while sipping on bottomless passed champagne & tasting their uniquely customized starter from the Peruvian Ceviche Bar.
What else was on the menu??
First course: customized ceviche made with locally and sustainably sourced fresh caught rockfish courtesy of Pike Place Fish Market.
Second: Chili lime rubbed local Rockfish, cumin chicken or coconut cauliflower over Peruvian style potatoes with tropical slaw.
Sweet Ending: coffee brushed chocolate cake with rum mascarpone cream and almond or compressed melon with mont and olive oil.
*Dress made by Edna Jimenez
Backstage models and makeup artists, stylists and designers, performers and producers make their final touches before the show!
Guests were lead deeper into the fashion jungle after dinner, pushing back the leaves of large palms to find a stunning marketplace of international goods and experiences.
Silent Art Auction
Hoja Nueva Store
Indi Chocolates Bean to Bar Tasting
Dom Gomez Live Fashion Illustrations
Tropical Cocktail Bar
Kendra Scott Jewelry
MC Meiko takes center stage to announce what we have all been waiting for…
But first: as the lights dimmed, guests were reminded of why we were all there…here is the mission, vision and passion behind Hoja Nueva.
And finally….the show began! And with an adorable surprise opening: a children’s collection by Polleras de Agus! Following—gorgeous sustainable silk skirts stunned the audience with their bright colors and detailed embroidery. The skirts are hand sewn and embroidered by women in Cusco, Peru in collaboration with founder Griela Parez (her sun “Agus” inspired the brand)
Nature inspired menswear designer Kelly Dawn Riot rocked the runway next.
The show piqued with the majestic show stopping pieces of Kalikas Armour.
More live performances by Deseo Carmin!
Rene Garza’s vibrant 0 waste collection lead guests into the second half of the fashion show. Pieces were completed with jewellery made from recycled shirts and materials in Ayacucho Peru by Beyond Threads.