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Filtering by Tag: parisfashionweek

Saving the Peruvian Amazon with Designer Griela Perez (Spanish + English Interview)

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GRIELA PEREZ (One of twelve featured Peruvian designers in last year's  Runway to Save the Rainforest ).

GRIELA PEREZ (One of twelve featured Peruvian designers in last year's Runway to Save the Rainforest).

GRIELA AND THE BORDADORES

GRIELA AND THE BORDADORES

Griela Perez is a Peruvian fashion designer and owner of Las Polleras de Agus, one may ask what a pollera is. Well, a pollera is a one-piece skirt used mostly in traditional festivities and folklore throughout Spanish-speaking Latin America. 

Polleras are made from materials, such as cotton or wool and tend to have colorful decorations.  For the most part, the decorations are embroidered, flowers and regional animals are among the most common designs found in polleras.

During the Spanish colonization between 16th and 17th centuries, hacienda owners or hacendados enforced the indigenous population in the Andes to wear them.  Traditional polleras come from peasant dress from southern Spanish regions, like Andalusia.  Today, polleras are associated with indigenous and folkloric forms of dress.

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Las Polleras de Agus is a mix of respect, passion and admiration for our cultural identity. We seek to reclaim our traditional garments which are being lost over time.  By incorporating them into contemporary fashion, we create a versatile line.

Produced through traditional weaving, embroidery, and stitching techniques, our pieces transport you to indigenous Andean Peru.  They are created by folk art weavers for people who long to reencounter the past and value one of man's great masterpieces - Pre-Columbian Civilization.” 

FAMILY FROM THE PERUVIAN ANDES

FAMILY FROM THE PERUVIAN ANDES

INTERVIEW WITH GRIELA PEREZ FFC BLOGGER CAYETANA SAN SEGUNDO 
(SPANISH AND ENGLISH) 

Q. 
What are you doing now?

A. Trying to rescue an ancient art that is called the maquinasca, which is a Quechua word that means painting with threads (the art of embroidery). It is a sustainable fashion. 

Spanish: Tratando de rescatar un arte milenario que se llama la maquinasca palabra Quechua que significa pintar con hilos (el arte del bordado). Es una moda sostenible.

Q. Where do you live? 

A. I live in Cusco Peru.

Spanish: Vivo en e Cusco Perú.

Q. What first inspired your jungle themed line? Can people still buy it and if so Where can people buy it if they wanted to? What about the jungle inspires you? 

GRIELA PEREZ DESIGNS "Las Polleras de Agus"

GRIELA PEREZ DESIGNS "Las Polleras de Agus"

A. What inspired me was the history behind this art because at the beginning it was only the use of the clothes because they looked nice.  This was something that came to me because I wanted to put it on my daughter.  Then I started to know through the embroiderers that this art and others are being lost.  Obviously, that's when I fully commit myself to learning what lies behind this art.

Spanish: Lo que me inspiró es todo lo que hay detrás de este arte porque al inicio fué solamente el uso de las prendas porque se veían bonitas.  Esto era algo mío porque quería ponérselo a mi hija.  Después empecé a conocer por medio de los bordadores que se está perdiendo este arte y demás.  Obviamente, ahí es cuando me comprometo totalmente a aprender lo que hay atrás de este art.

Q. Do you still have that line on sale or are you designing something new? 

A. What we are doing is innovating because you know that when something is very repetitive it becomes massive and ours is super exclusive and we always try to create other things.

Spanish: Lo que estamos haciendo es innovar porque tú sabes que cuando algo es muy repetitivo viene a ser masivo y lo nuestro es super exclusivo y tratamos siempre de crear otras cosas.

Q. What is that thing that inspires from the jungle?

A. I love everything organic, everything that has movement and obviously the jungle is life and that's what inspires me. 

Spanish: A mí me encanta todo lo orgánico, todo lo que tiene movimiento y obviamente la selva es vida y es en eso en lo que me inspiro.

Q. Why is conservation important to your brand? 

A. It is very important because 1. We advocate to rescue a thousand-years old art that is being lost and 2. (Because we conserve) We make sustainable workshops that give work to the community.  We make their own community to develop.  Everywhere there is the theme of conservation and how to preserve this ancient art.  That way, we can help the embroiderers who live in the there because they are the ones who embroider our garments.  What we want is for them to grow and not have to go to the cities but to increase their own communities and contribute to sustainability.

Spanish: Es muy importante porque 1. nosotros nos advocamos en rescatar un arte milenario que se está perdiendo y 2. (porque conservar) hacemos talleres sostenibles que dan trabajo a la comunidad.  Hacemos que se desarrolle su propia comunidad.  Por todos lados hay el tema de la conservación y como conservar este arte milenario.  De esa manera, podemos ayudar a los bordadores que viven allí porque ellos son los que bordan nuestras prendas.  Lo que queremos es que crezcan y no tengan que salir a las ciudades sino que hagan crecer sus propias comunidades y contribuir a la sostenibilidad. 

Q. How is nature important to you personally from childhood, personal stories or memories you want to share here? 

A. Nature is important to me because we came from i. If we do not care, what future awaits us?

Spanish: La naturaleza es importante para mí porque de allí venimos.  Si nosotros no la cuidamos que futuro nos espera. 

Q. Do you have any anecdote from when you were a child or personal that you would like to share? 

A. I grew up in the Andes.  I am from Cusco by birth and it is definitely such a different life that nature gives you.  We are so far from all that is technology and modernity that it makes more human.  

I have the blessing to continue living here in a place where still five minutes away you find nature.  I love that my 3 year old daughter enjoys nature.  She has been my muse because this brand came out thanks to her when I put the first garment on he. 

Spanish: Yo crecí en los Andes.  Yo soy cusqueña de nacimiento y definitivamente es una vida tan distinta la que te brinda la naturaleza, tan alejada de todo lo que es tecnología y modernidad lo que te hace más humano.  

Tengo la bendición de seguir viviendo aquí en un lugar donde todavía a cinco minutos encuentras naturaleza.  Me encanta que mi hija de 3 años disfrutar tanto de la naturaleza.  Ella ha sido mi musa porque esta marca empezó gracias a ella cuando le puse la primera prenda. 

Q. What are you most excited about with your brand this coming season? 

A. We have gone little by little but the goal that we have always had since this project was created is to create an association so that the people who are really the participants and those who make your clothes can acquire many benefits like health, access to technology, etc..  Obviously, in these places you need to implement technology to be able to give them a tablet or computer so they can see the designs they are going to embroider.  For me, that has been a great achievement because we are already creating the association and this is one of the goals that the brand has.

In Peru a wave has been awakened that I think I have had a lot to do with because now it is a trend to wear polleras.  We have changed that western influence of using things that comes from outside (from abroad) and use what is ours.

Spanish: Hemos ido poco a poco pero la meta que hemos tenido siempre desde que se creo este proyecto es crear una asociación para que la gente que son realmente los partícipes y los que hacen tu ropa puedan adquirir muchos beneficios como salud, acceso a la tecnología, etc.  Obviamente, en estos lugares se necesita implantar la tecnología para poderles darle un tablet ó computadora para que puedan ver dan los diseños que van a bordar.  Para mí eso ha sido un gran logro porque ya estamos creando la asociación y esto es uno de las metas que tiene la marca. 

En Perú se ha despertado una ola que creo que yo he tenido mucho que ver porque ahora es tendencia el uso de las polleras.  Nosotros hemos cambiado esa influencia occidental de usar cosas que viene de afuera (del extranjero) y usar lo nuestro.

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Q. What was your favourite moment about being a part of runway to Peru last year? 

A. The moment I entered the backstage and saw that there were other super interesting brands from Peru and see me there around people so important, because we just started, was the most beautiful experience to me.  Seeing what happens in the backstage is beautiful.  I remember when I came in and was a little scared, I said to myself "I can do this". 

This project is very exciting and I see it in the followers of Instagram and Facebook when we publish something there are lots os hearts. This is becoming a love brand and I think we are on track.

Spanish: El momento que entré al backstage y ví que habían otras marcas super interesantes de Perú y verme ahí alrededor de gente tan importante, porque nosotros recién empezábamos, ha sido la experiencia más linda.  Ver lo que pasa en el entre bastidores es hermoso. Me acuerdo de cuando entré y tenía un poco de miedo, y me díje "yo si puedo". 

Este proyecto es muy apasionante y lo veo en los seguidores de Instagram y Facebook cuando publicamos algo hay muchos corazones.  Esto se está convirtiendo en un love mark y creo que vamos en buen camino.

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Q. If fashion for Conservation were to do any theme in any place in the world what would you want them to do and where? (Something related to conservation of a place or species) 

A. I would love for them to be inspired by the Andes.  Fashion for Conservation has as much to give as the theme of the jungle but we also have the Andes, which are so cold and forgotten but it is so cute and has so much color.  When you travel to these little towns and you see that everything is so dry, cold and there is no vegetation but suddenly a person full of color appears it is as if life comes back to you.  

Spanish: Me encantaría que se inspiren en los Andes.  Fashion for Conservation tiene tanto que dar como el tema de la selva pero también tenemos los Andes que son tan fríos y olvidados pero es tan lindo y tiene tanto color.  Cuando viajas a estos pueblitos y ves que todo es tan seco, frío y no hay vegetación pero de pronto aparece una persona llena de color y es como te vuelve la vida. 

WHATS NEXT??    NOVEMBER 18TH 2017 - FFC GIVES A TEDX LIVE FEBRUARY 2018 PARIS FASHION WEEK - FFC ANNOUNCES  NEWEST CAMPAIGN  MARCH 27TH-APRIL 10TH - FFC RETREAT IN THE PERUVIAN AMAZING WITH HOJA NUEVA JUNE 9TH 2018 - SEATTLE RAINFOREST GALA! AUGUST 12TH 2018 -  ELEPHANTASIA FINALE EVENT NEW YORK

WHATS NEXT??

NOVEMBER 18TH 2017 - FFC GIVES A TEDX LIVE
FEBRUARY 2018 PARIS FASHION WEEK - FFC ANNOUNCES  NEWEST CAMPAIGN
MARCH 27TH-APRIL 10TH - FFC RETREAT IN THE PERUVIAN AMAZING WITH HOJA NUEVA
JUNE 9TH 2018 - SEATTLE RAINFOREST GALA!
AUGUST 12TH 2018 -  ELEPHANTASIA FINALE EVENT NEW YORK

Elephantasia London Fashion Week Spring/Summer 2018

Kelly Zwicker

FULL SHOW RECAP

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RENE GARZA

"Re:ne(w) by René Garza is founded on the concept that resource sustainability is the responsibility of every individual - being conscious of both our actions and their impact. The Elephantasia Campaign aligns beautifully with our mission, as the conservation of animals is fundamental to the preservation of our planet." - Rene Garza (read bio here)

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RACHEL ALLEN

"We want to help bring awareness to the many issues surrounding and effecting elephants, such as being poached for their ivory tusks or losing large amounts of their habitats due to human expansion". - Rachel Allen

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DRESS: RACHEL ALLEN (read bio here)
PIÑATEX
PINEAPPLE BAGS: C. NICOLE (read bio here)

Having visited Africa and India with my children and experienced elephants in freedom and captivity, this project is very close to my heart. To imagine a world for our children and grandchildren without elephants that are essentially legend is indeed sad." - C. Nicole

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JUMPSUIT: RACHEL ALLEN (read bio here)

PIÑATEX PINEAPPLE BAGS: C. NICOLE (read bio here)

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GABRIELA ROSE

"Strong, gentle, elegant, graceful, and beautiful. Words thxcat describe elephants are synonymous with our label. We take inspiration from their kindness and wisdom to produce sustainable fashion for a world we must share with these magnificent animals and the natural world." -Gabriela Rose (read bio here).

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TATIANA SHEBELNIK

"Elephants are sacred animals. When I arrived to United States from Belarus in 1994, I brought only one suitcase. One of the things inside was a natural stone elephant that I always believed was sacred and would protect me as long as I carried it. According to Buddhists, white elephants carry special significance. As a long time Rotarian, educator and fashion designer, I truly believe in doing things for a good cause. I believe it is our responsibility to spread the important message across the globe, how crucial it is to save elephants from killing." - Tatiana Shabelnik (read bio here)

KROGMAN

"Elephant conservation is important to KROMAGNON because our brand is all about sustainability and preserving the environment. Elephants are an important part of nature and our ecosystem and must be protected." - Kristen Luong (read bio here)

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GYPSET GIRL

"The brutal killing of these proud, majestic, and intelligent creatures on its own is enough to make this an important cause for me. To think about the reality that elephants could become extinct in my lifetime is crushing." - Melissa Hillas

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DAWNAMTRIX

"Dawnamatrix is inspired by the strength, boldness, and fragility of the natural world and presents an option for living boldly with sustainable haute couture.  Elephantasia has provided the platform to make a difference for these animals by raising awareness in a critical time. By respecting our shared past with the elephant, we ensure their future survival." - Dawna Mosto (read bio here)

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AMIN PHILLIPS

"I saw some elephants at close proximity in Krugar national park last year, I enjoyed them. I'd like my grand children to have the same opportunity." - Amin Phillips (read bio here)

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AUTONOMOUS COLLECTION

"It is important that we help to preserve this species, not only just for animal lovers but for cultural and environmental purposes. 'Human kind has not woven the web of life, We are but one thread within it, Whatever we do to the web, We do to ourselves, All things are bound together, All things connect.' The elephant is an extremely peaceful and intelligent creature and I am very proud to be apart of this process." - Kim Stevenson (read bio here)

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TALIA BAKER

"As a designer it is deeply fulfilling to be a part of Elephantasia, a project that gives us all the opportunity to actively make a positive impact in the conservation of our beautiful planet." - Talia Baker (read bio here)

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ANNAFORA

"ANNAFORA designed The Empire jumpsuit, inspired by the grandeur of the elephant. This look aims to capture the robust textures and shape portrayed by an elephant´s body in a manner that regards the animal as a royal and powerful, as interpreted by the Asian and African societies who lived in close quarters with them." - Anna Fora (read bio here)

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AUTONOMOUS (read bio here)

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FREE MIND

"It is very important that the number of people who adhere to conscious consumption increases in the world. Participating in this project is an opportunity to show that you can create beautiful clothes without sacrificing a fashion sense. This projects unite like-minded people and make us think about true values." - Free Mind (read bio here)

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FREE MIND (read bio here)

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MEREDITH ALLEN

"A world where Elephants can populate creates a balanced world for all living things. Once the human ego is ripped away we realize all creatures need each other. We are not one without the other." - Meredith Allen Kelly (read bio here)

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AS FASHION IBIZA

"An elephant running, beautiful, wild, and free...I am really impressed by fashion used for the protection of elephants and all animals. It's admirable." - Alfonso Sanco (read bio here)

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JAMIE VON STRATTON

"We must live and let live the vast array of creatures that inhabit this beautiful green planet. Together, even the smallest of changes can make a big difference to endangered species. Awareness is step one in a continuous effort to save majestic beasts like the elephant." - Jamie Von Stratton (read bio here)

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RENE GARZA (read bio here)

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FFC CO-FOUNDERS & GUEST MUSICIAN ANTHAR KHARANA (read bio here

"Today, it is not enough to just create pretty campaigns and collections. As advocates of the arts, we have the responsibility to use the power of fashion branding and media to spread important messages. Today our message is to protect one of the most beautiful animals in the world- elephants which are crucial to the health of our global ecosystem and survival of our planet."  - Nazy Alvarez, Creative Director


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