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Number one news source for stories where fashion meets conservation.

 

Filtering by Tag: #behindthescenes

Makeup and Hair BTS With Fashion for Conservation

Kelly Zwicker

By Kelly Zwicker 

@k_stateofmind

Hello fashion lovers, 

Fashion for Conservation is sharing some BTS this week on what it's like to be on set with the team, and the fun and intricate details that go into a shoot! 

This past Friday, some of the team came together to shoot two looks for the upcoming Fall collection, so be on the lookout for them to be officially released then. As for now, we're revealing the smaller details. 

Here we have Rick Toth, Seattle based freelance makeup artist, doing the in-between look touches on model Marie Johansen. Rick is a published, award winning makeup artist, and was a nominee for the 2017 Best of Western Washington Makeup Artists. 

Photography: Kelly Zwicker @kellyzphoto

Photography: Kelly Zwicker @kellyzphoto

Photography: Kelly Zwicker @kellyzphoto

Photography: Kelly Zwicker @kellyzphoto

Makeup and hair for the shoot was done in downtown Seattle's Vann Edge Salon, with owner Lisa Vann. Aveda products were used for the hair styling, including the gold detail for the second look. 

Photography: Kelly Zwicker @kellyzphoto

Photography: Kelly Zwicker @kellyzphoto

Lisa Vann was on the set hair stylist, and her feature from FFC can be found here. Lisa has travelled the world as an Aveda educator and international editorial stylist. 

Photography: Kelly Zwicker @kellyzphoto

Photography: Kelly Zwicker @kellyzphoto

At this time, pictures of the two looks in this shoot will not be revealed, but stay tuned for that in Fall! On behalf of FFC, we love sharing our staff and BTS moments with you all. There are a lot of small details that go into shows, shoots, and events that we hold, and so many talented individuals are involved. 

Until next time xx 

 

FFC staff on set: 

Nazanin Alvarez - Creative Director

Lisa Vann- Hair Stylist

Rick Toth: MUA

James Cheng: Photographer 

Marie Johansen: Model 

Kelly Zwicker: BTS photographer/blogger

Vilté Rooney: Production lead 

Monique Ward: Production/ On-set assistant 

Jeia Villacis: Production assistant 

 


FFC's Lead Blogger

Kelly Zwicker 

@k_stateofmind

Kelly is a lifestyle blogger based out of Seattle, Washington. She has her own website kstateofmind.com. She currently blogs her personal style, travel adventures, and health tips. Being a former collegiate tennis player and public health major, Kelly loves to get involved with a variety of collaborations, not excluding her lead blogger role with Fashion for Conservation. She utilizes her passions for photography and writing for her freelance work and creative drive.

Cocktails for Conservation: A Can't Miss Event for Seattleites

Kelly Zwicker

By Kelly Zwicker
@k_stateofmind


Why attend this event? Because the merging of fashion and conservation will be fun, educational, and inspiring. There will be stunning fashion, amazing guest speakers, and everything down to the cocktails will be rainforest themed.

Fashion and Conservation could have an amazing future in their niche combination, a whole new priority in the fashion industry. Continuing local events lead to larger projects, which sparks a MUCH larger movement. Are you ready to join?

I will be in attendance, taking behind the scenes photography and hosting interviews. I would love to meet anyone that would like to attend, and support the benefited cause, Hoja Nueva. Hoja Nueva is based out of Peru, where the founder and executive director, Samantha Zwicker, lives and does research on wildlife inhabiting Peru’s lowland Amazon rainforest. Their current projects cover the topics of wildlife conservation, ecology, global health and community development.

Pictured: Members of the community of Lucerna, Peru, with executive director Samantha Zwicker and Hoja Nueva team members

Pictured: Members of the community of Lucerna, Peru, with executive director Samantha Zwicker and Hoja Nueva team members

Pictured: Khan the Ocelot, who was to be re-entered into the wild by Hoja Nueva member Harry Turner. Khan was killed by a poacher trap, and his memory drives Hoja Nueva to succeed with conservation efforts, despite resistance. 

Pictured: Khan the Ocelot, who was to be re-entered into the wild by Hoja Nueva member Harry Turner. Khan was killed by a poacher trap, and his memory drives Hoja Nueva to succeed with conservation efforts, despite resistance. 

There is an important theme of the partnership of Hoja Nueva with FFC. Hoja Nueva’s efforts are put towards a future where humans and wildlife can coexist together. A world where wildlife is not at the expense of human activity. Sustainability should not just be a trend, it should be a lifestyle people adapt to. It should be prioritized.

As for making sustainability trendy? This event is up to the challenge. 

The evening features themed cocktails, fashion design inspired by elephants and rainforests, holiday pop-up shops, keynotes with jungle-dwelling Fashion for Conservation co-founder and Hoja Nueva president Samantha Zwicker, chocolate tastings, and even chair massages! 

FFC recently presented the Elephantasia line in London Fashion Week, so expect to witness some of the beauty of this collection once again at the event...

Mark your calendars for this exclusive event with Fashion for Conservation (FFC) taking place on Giving Tuesday, November 28th @ Axis Pioneer Square Seattle. 

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CONSERVATION: Meet our incredible keynote speakers! Ray Victurine, Business Director at the Wildlife Conservation Society, President of the Wildlife Friendly Enterprise Network, Wei Ying Wong, PhD, Vice President of Education at the Woodland Park Zoo, and Samantha Zwicker, PhD, Executive Director at Hoja Nueva and Co-Founder at Fashion for Conservation

CHOCOLATE: We are very happy to announce Endangered Species Chocolate as one of our sponsors for our goodie bags for VIP guests at Cocktails for Conservation. 

Endangered Species Chocolate, the makers of the country’s top rated non-GMO and Fair Trade chocolate indulgences, does more than make delicious treats. Their 10% Give Back program has been able to provide nearly $1.4 million to their conservation partners over the past three years. Currently partnering with Wildlife Conservation Network and Rainforest Trust, ESC will be celebrating their 25th anniversary in 2018, and have begun work to broaden their reach and efforts to support each of these great organizations through crafting premium chocolate.

Endangered Species Choc 1 .jpg

Indi Chocolates Seattle is also making bean to bar chocolate using the FIRST EVER cacao beans sustainably grown at Hoja Nueva. Complimentary chocolate made fresh on-site with Hoja Nueva cacao will be for everyone's enjoyment. 

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FASHION: Remember Fashion for Conservation's last event in Seattle? Together with your support, Hoja Nueva accomplished the following:

- protected an extra 150 acres of land for conservation
- contributed to the construction of Hoja Nueva's eco-lodge and research center
- planted 2000 cacao trees to be sustainably grown
- launched program to bring animals from the black market back to the wild
- created waste and water management programs for impoverished communities

Cocktails for Conservation presents both the full Elephantasia show from London Fashion Week and a preview the Seattle Rainforest Gala 2018! Hoja Nueva executive director, Samantha Zwicker will also share the full circle impact of last year's event, and goals for 2018. 

ENTERTAINMENT: For the entertainment, in addition to rainforest and elephant themed fashion we are thrilled to have J-NASTY, (Janice Ibarra). Janice is an emerging DJ, stylist, yoga teacher, and co-founder of Women.Weed.WiFi, which is an art collective-movement. Janice feels a strong connection with nature that she harnesses for her activities and lifestyle. The rainforest has taught her awareness. There’s a necessity for growth and change that we are responsible for initiating, and Janice loves to participate in events that get her involved with this change.

Janice 2.jpg

COCKTAILS AND DRINKS: The Seattle Herbalist will be crafting two specialty cocktails with 7 Par Vodka: one will be a floral infusion of rose, lavender, hawthorne, and citrus, and another with root-bitters and cacao. There will also be local organic hard cider by Finn River Farms. 

The Fashion for Conservation team hopes to see you on November 28th!!

XOXO, Kelly

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MEET FFC'S NEWEST BLOGGER
 @k_stateofmind

Kelly is a lifestyle blogger based out of Seattle, Washington. She has her own website kstateofmind.com. She currently blogs her personal style, travel adventures, and health tips. Being a former collegiate tennis player and public health major, Kelly loves to get involved with a variety of collaborations, not excluding her lead blogger role with Fashion for Conservation. She utilizes her passions for photography and writing for her freelance work and creative drive.

Fashion For Conservation's Behind the Scenes: The London Edition

Rachel Hester

By Kelly Zwicker
@k_stateofmind

London was a whirlwind of fashion. The outfit changes, hair and makeup, the attention to detail. It was all build up to the Elephantasia line walking down the runway at the Fashion Scout venue. An ecofashion line within an industry that is primarily driven by money, Elephantasia represents a brighter future for the relationship between fashion and conservation. And the FFC team was in London for that representation.

In addition to the actual show day, the FFC team went to other venues, some with fresher jet lag than others. We witnessed the unique work of other designers with truly original vision.

Photography: Kelly Zwicker 

Photography: Kelly Zwicker 

The FFC team was still arriving in groups on various flights. The team that had arrived in London thus far made a cheers to the months of coordinating and planning and social media preparation prior to this trip.

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker   Pictured: Ava Holmes (Executive Producer), Laura Choi (Campaign Director), Ronee Collins (Special Events Producer), Jason Pillay (Stylist), Kelly Zwicker (Lead Blogger), Samantha Zwicker (Sustainability Director)

Photography: Kelly Zwicker

Pictured: Ava Holmes (Executive Producer), Laura Choi (Campaign Director), Ronee Collins (Special Events Producer), Jason Pillay (Stylist), Kelly Zwicker (Lead Blogger), Samantha Zwicker (Sustainability Director)

We have such a diverse team of creative individuals, from different cities and backgrounds. We all have our individual creative strengths. Coming together in London was a special treat for us to celebrate what FFC has accomplished so far. 

The day of the show was, of course, ten million things happening at once. It was a rush. As FFC's blogger I captured the moments going up to the show, and the Fashion Scout venue was lovely. 

Photography: Kelly Zwicker 

Photography: Kelly Zwicker 

Photography: Kelly Zwicker

Photography: Kelly Zwicker

We started the show with a musical performance by guest musician Anthar Kharana, setting a specific mood for the audience. 

Photography: Kelly Zwicker   Pictured: Anthar Kharana 

Photography: Kelly Zwicker 

Pictured: Anthar Kharana 

As for the show's runway pictures, a full recap of the entire line can be found on the Fashion For Conservation blog, however, here are some of my snapshots captured at the venue. 

Photography: Kelly Zwicker 

Photography: Kelly Zwicker 

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker

Photography: Kelly Zwicker  Pictured: Nazy Alvarez (Creative Director), Ava Holmes (Executive Producer), Anthar Kharana (Guest Musician), Samantha Zwicker (Conservation Director)

Photography: Kelly Zwicker

Pictured: Nazy Alvarez (Creative Director), Ava Holmes (Executive Producer), Anthar Kharana (Guest Musician), Samantha Zwicker (Conservation Director)

London Fashion Week was a great experience for the FFC team, and it is the one of many events we will promote not just fashion, but conservation as well, and it's future in this amazing industry. 


FFC Headshot.jpg

MEET FFC'S NEWEST BLOGGER
 @k_stateofmind

Kelly is a lifestyle blogger based out of Seattle, Washington. She has her own website kstateofmind.com. She currently blogs her personal style, travel adventures, and health tips. Being a former collegiate tennis player and public health major, Kelly loves to get involved with a variety of collaborations, not excluding her lead blogger role with Fashion for Conservation. She utilizes her passions for photography and writing for her freelance work and creative drive.

Influencer Acknowledgements: Online Contributors to Fashion for Conservation

Rachel Hester

By Kelly Zwicker 

This week we are recognizing the creative influencers that have helped spread the word about Fashion for Conservation's efforts and events. 

Diana Horsfall, a social media content influencer, has been blogging about street style fashion on her personal blog, as well as being an administrator for IFBK Seoul (International Fashion Bloggers in Korea). She also takes on the roles of editor-in-chief and creative director. Diana now resides in Northern California, where she plans to work her way into the fashion industry and be both a designer and showroom owner.

Diana wrote a lovely post about our efforts to help elephants a on an international scale. She always wants to get involved in partnerships that inspire good, and believes that animals are often at the expense of humans, and there needs to be more education as to how we can support conservation. 

Pictured: Diana Horsfall

Pictured: Diana Horsfall

Kaila Yu runs Nylon Pink TV, a travel and lifestyle magazine. She writes about amazing destinations around the world and about the incredible cultures that she encounters. Nylon Pink TV also touches upon the topics of women empowerment and beauty. Kaila wrote a piece about Fashion for Conservation's aim to stop the selling of elephant ivory, with the help of more widespread and international coverage from partnerships with the New York Times, the Huffington Post, and Vogue. 

Kaila is passionate about spreading awareness of the current issue of elephants possibly becoming instinct. She encourages the new generation to be more aware of the ivory market and that it us our responsibility to protect them from this fate. 

Pictured: Kaila Yu

Pictured: Kaila Yu

Olivia Fleming, known for her elegant blog The Indie Girl, is very passionate about promoting female strength, ever since her traumatic brain injury in 2015. Both businesswoman and entrepreneur, Olivia has a timeless style and brings a modern contribution to social media with her eye for detail. Her mantra being "fashionably fearless," Olivia's bright spirit comes through her style posts and editorials. Olivia made an excellent point about fashion having the ability to "pollute or progress" our modern lifestyles, in her blog post featuring Fashion for Conservation's Elephantasia campaign. 

Olivia's blog piece on Elephantasia is insightful due to her insistence that the fashion industry, as vast and as influential as it is, be more ethical and environmentally conscious. She makes the claim that so many companies, actually the heavy majority, focus on the net worth, employment, and simply the money as first priority. With Olivia's outlook, imagine if the heavy majority of fashion companies eventually shifted to being environmentally conscious and sustainable. 

Pictured: Olivia Fleming 

Pictured: Olivia Fleming 

Special thanks to Sushmitha Gururaj, Samantha Hunter, Kreshma Nair, and Autumn Whewell for the features posted on their Instagram pages promoting the efforts of Fashion for Conservation.

Along with her background in biology, Sushmitha has her own fashion and lifestyle blog dedicated to her daily life, style, and travels. She is inspired by her early travel memories visiting the Pinnawala elephant orphanage in Sri Lanka. It deeply saddened her that the elephants had experienced such cruelty prior to the safety of the orphanage. That experience has made her that much more involved in participating in concepts such as sustainable fashion. 

Pictured: Sushmitha Gururaj

Pictured: Sushmitha Gururaj

Samantha is a fitness fashion guru promoting health and wellness. Based out of San Diego, Samantha promotes fitness fashion and incorporates a healthy living lifestyle in to her daily life. 

Pictured: Samantha Hunter 

Pictured: Samantha Hunter 

Kreshma Nair is a stylist and consultant, and currently has a style blog on all things fashion. She wrote a heartfelt shoutout on her Instagram spreading awareness regarding the slaughter of elephants, and promoting education to fight for the survival of the elephant family. 

The fact that approximately 35,000 elephants are killed each year is very heard on Kreshma's heart. She is very inspired and supportive of Elephantasia bringing conservation to couture, and has encouraged her followers to spread awareness of the cause as well. 

Pictured: Kreshma Nair 

Pictured: Kreshma Nair 

Autumn Whewell is an MBA student as well as style blogger. She is an advocate for female empowerment through personal style. She writes product reviews, event coverage, and even discusses travel advice with her readers. She is a fan of the modern female fashion look, with an edge. Autumn posted a photo done by James Cheng for a peek into Elephantasia's upcoming appearance in London Fashion Week SS18. 

Autumn encourages the Elephantasia line being produced from plant-based dyes, organic cotton, and recycled materials. Autumn is a very passionate animal lover and notes that her family is making the switch to veganism. She is now much more conscious of not wearing animal products in her fashion and going for cruelty free options. Her collaboration with Fashion for Conservation could not have come at a more applicable time in her life. 

Pictured: Autumn Whewell 

Pictured: Autumn Whewell 

Contributor information/social media:

Diana Horsfall:

Website feature:   

http://www.queenhorsfall.com/2017/06/safe-elephants-elephantasia-exhibition.html

Instagram: @queenhorsfall

Kaila Yu:

Website feature: 

http://www.nylonpink.tv/elephantasia-can-save-african-elephants/

Instagram: @kailayu

Olivia Fleming:

Website feature: 

http://theindiegirl.com/indiegirlblog/fashion-for-conservation-elephantasia

Instagram: @theindiegirlblog

Sushmitha Gururaj

Instagram: @missminussized

Samantha Hunter

Instagram: @sam.hunter.sd

 Kreshma Nair

Instagram: @melangefundaes

 Autumn Whewell

Website feature: https://autumnwhewell.com/fashion-for-conservation-elephantasia-lfw-ss18/ 

Instagram: @autumnwhewell

 

 

 

Fashion for Conservation: Checking in from Ibiza

Rachel Hester

By Kelly Zwicker 

Hello everyone, 

Fashion for Conservation (FFC) is currently abroad in Ibiza, where the talent and designs are hitting the runway in an exotic and special location! This is the official start of Elephantasia´s European tour and FFC's initiative to grow internationally in further supporting conservation.

The FFC team has checked into Atzaro Agrotourismo, just a few days before the runway will be live with excitement. We are happy to share this beautiful location and a sneak peak of the designs that will featured here in less than 24 hours.

The European tour will be 7 locations, Ibiza being the first destination. A global tour is FFC's way of claiming a spot in the world of fashion, catering to sustainable fashion and the continuous education of animal conservation. 

The Atzaro proves to be a premium spot for runway preparation, during the 2017 Atzaro Fashion Festival. Atzaro is a luxurious meeting place for creatives, artists, designers, and friends to gather and appreciate the unique mixing of the island´s classic bohemian style with cutting edge high-fashion being showcased by designers like the legenday Pam Hog and those in Elephantasia showcase. Check out a full lineup on the Atzaro website's events section here.

Ibiza is a beautiful destination. Here are sneak peaks of the venue and excitement, shared from @Fashionforconservation Instagram.

Atzaro Restaurante where guests will enjoy a specialty Island dinner before taking their seats.

Atzaro Restaurante where guests will enjoy a specialty Island dinner before taking their seats.

Atzaro Spa which is being transformed into a open air market place and catwalk area.

Atzaro Spa which is being transformed into a open air market place and catwalk area.

The FFC team, including co-founder Ava Holmes and Elephantasia designers Gabriela Rose, Gypsetgirl and others, is preparing for the runway with fittings and final touches. Behind the scenes captures some of our beautiful elephant inspired pieces:

Shriti Pratap (India)

Shriti Pratap (India)

Phrophetik (US) 

Phrophetik (US) 

Stay tuned for the results of Elephantasia's first appearance in the Ibiza Fashion Festival, and more upcoming sneak peaks and behind the scenes of the rest of the European tour! 

Special thanks to The Indi Girl, Nylon Pink TV and Diana Horsfall for the mentions of the Elephantasia campain and initiative, the respective links are below:

TheIndiegirl.com/indiegirlblog/fashion-for-conservation-elephantasia

Nylonpink.tv/elephantasia-can-save-african-elephants

Queenhorsfall.com/2017/06/safe-elephants-elephantasia-exhibition.html?m=1

Designers in the Ibiza fashion show: 

C.Nicol, Ivory Ella, Vismaya Collection, Prophetik, Gabriela Rose, Meredith Allen, The Autonomous Collection, Rachel Allan, Shriti Pratap, Ruke, Zefryas, Gypset, and Ashanti Renee.

We always love to have more influencers and supporters on board to raise elephant awareness and be a part of the magic behind sustainable fashion. Get in touch!

Cheers, 

The FFC team 

 

Behind the Scenes: Vann Edge Salon

Rachel Hester

By Kelly Zwicker 

Hello all,

Behind the scenes moments give the best glimpses of raw talent and passion behind the work of Fashion for Conservation (FFC)'s members and contributors. A recent BTS editorial shoot was at Vann Edge in downtown Seattle, to showcase pieces of the upcoming Elephantasia collection in London Fashion week.

Model: Hanna 

Model: Hanna 

The featured jewelry is from Ashanti Reneé Boutique, made out of complete sustainable and eco-friendly materials. The pieces are full of vibrant color and great potential for movement in photos. Accents of nature are clearly shown in the various necklaces and bright bangles. Ashanti Renee Boutique was founded 10 years ago, originally displaying products for local events and pop-up shops, but is now live online for global purchases. Merchandise and jewelry from the boutique feature African inspirations, making the line special in its cultural aesthetic. 

While I was taking behind the scenes photos of the wonderful chaos, talented photographer James Cheng was the on set photographer, Lisa Vann from Vann Edge for hair styling, and Bek Harvey for makeup. 

Lots of time and energy goes into getting the ideal shots to showcase collections, and lighting is crucial. The indoor space next to Vann Edge salon made for great lighting and natural shadows, which I played with for some headshots of Fashion For Conservation's founder Ava Holmes, wearing a beautiful piece from Ashanti Reneé Boutique. 

The outfits I was present for are below, each demonstrating lovely textures and accents of the elephant species, all designed by Free.Mind. 

It was inspiring to see the team in action, pictured below are Ava Holmes, hair stylist Lisa Vann, and photographer James Cheng. 

Pictured: FFC founder Ava Holmes, hair stylist Lisa Vann, and photographer James Cheng. 

Pictured: FFC founder Ava Holmes, hair stylist Lisa Vann, and photographer James Cheng. 

Stay tuned for another BTS experience with FFC and the talented individuals that make this all happen. Follow our blog here on the FFC website for more updates, as well as our social media for Fashion For Conservation and Elephantasia. 

Featured individuals' sites and profiles: 

Photographer: James Cheng @jameschengphoto 

Producer: Ava Holmes @ava.j.holmes 

Creative Director: Nazy Alvarez (not present)

Model: Hanna @_myfriendhanna

Hair: Lisa Vann @lisavanntexture

Makeup: Bek Harvey @bek.harvey

Jewelry: Ashanti Renee Boutique @ashanti_renee_boutique 

Design: Elephantasia by Free.Mind

And our Instagram accounts are @fashionforconservation and @elephantasia2017


Thank you for reading! 

-Kelly