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The team’s journey and experiences in the stunning Peruvian landscapes were awe-inspiring and eye-opening. Musician and FFC ambassador, Elle L, who embarked on the retreat, spoke of her travels to Peru, recounting: “As soon as you see the tall trees and orange glaze of the Amazonian rivers and streams, you get the sense you are truly in a different world, another dimension.” Read Elle L’s full account of the experience here.
2nd Annual Retreat to the Amazon Rainforest:
I'm incredibly excited to join forces with Fashion For Conservation. The creativity, people involved and purpose behind the organisation inspires me. I'm looking forward to raising awareness and supporting important issues in conservation.
I had the pleasure of getting to know the team after being sat next to lead designer, René Garza Front Row at Elephantasia for London Fashion Week. It was a breathtakingly beautiful runway show and the stars must have aligned because it's lead me to this moment where I'll now be actively collaborating to create content over the next few weeks and months.
Upcoming, 'Artists For Conservation' is a concept inspired by my passion for conscious art, nature and all that Fashion For Conservation are doing. We need to draw attention to important issues and I hope to be an advocate for how fashion and other artistic industries can put ethics at the backbone of their work to create in a way that protects future generations of ecosystems and wildlife.
Artists have such power to initiate change by opening up a conversation. If we bring our voices together, we can create a message and impact on what matters.
Nature inspires me on so many levels. My debut EP, COCOON uses natural metaphor to express themes of change within a person and themes of breaking out of fear to become your most authentic self. The process can be painful but ultimately healing as it allows you to evolve and evolution is a constant cycle. I found using the concept of the butterfly and metamorphosis more potent than to indulge in speaking about myself directly in these tracks. I have more music coming this year, including a re-imagiantion of Bowie's Man Who Sold The World, which I recently performed on BBC introducing, I look forward to sharing many more tracks with you soon.
Elle L joins the FFC team for a special collaboration. Each month she will be curating a new monthly 'artist' feature. Seeking inspirational conscious artists in the world of Fashion, Music, Beauty, Food & more, Elle L will be discussing how sustainability and nature can be a driving force of creativity and how we can make art without affecting animals and the ecosystems of our world to create a sustainable environment.
ABOUT ELLE L.
Described as 'One to watch Now and Beyond' by the likes of CLASH magazine - 360 music artist, model, director & writer, Elle L has had works published on CNN international as a writer as well as been part of her own show on the network. She has also worked on Emmy nominated documentary for the IFC and BBC, directed for Copenhagen Fashion Week and as a model has walked for London Fashion Week. Most recently her focus has rooted itself in music, the medium she resonates to the most. Elle L has received worldwide press on her first single, been featured on BBC introducing and her second single, CIRCLES is the new sound of Lacoste Pour Femme.
Elle L represents a new-wave of millennial artists that allow expression to be manifested in a variety of channels, her alignment brings out this energy to find the world's most conscious creators so we can get everyone talking about topics that matter.
This weekend, Elle L will be interviewing FFC lead designer, René Garza in the lead up to Fashion for Conservation's debut of a campaign to save the Amazon rainforest at London Fashion Week in Covent Garden's Freemasons' Hall venue, February 18th 2018. Stay tuned!
Connect with Elle L:
If you're shopping for your last minute gifts this season, don't miss out on these 5! Gift your loved ones a fashion forward new year while contributing to a healthier, happier planet in 2018.
And if you're reading this closely...we would like to gift YOU with 10% off your entire purchase. Enter FASHIONFORWARD10 at checkout.
Your gift funds conservation; 30% of each sale supports the African Wildlife Foundation. Happy Holidays from your Fashion for Conservation family!
1. LOVE ME by NO VOICE. Elephantasia limited edition.
NO VOICE X Elephantasia is originally designed and produced by artistic and romantic partners Oscar Abbots - international designer for brands like Roberto Cavalli, Josep Font, Adolfo Dominguez and currently Zara - and Riccardo Ceretti - artist and archeologist with an innate passion for fashion. They live between Italy and Spain where they "seduce all creative fields like music, film, architecture and art to reflect them in the wonderful world of fashion."
2. Fashion fighting for Conservation custom bracelet.
Only 24 made. Available for custom printing! A little bit Renaissance a little bit rock and roll. Squirrel Vs. Coyote brings contemporary fashion with bold accessories for fearless champions of uniquity. Available for custom printing! Only 24 made. Available for custom printing!
3. Elephant and monkey scarf. Elephantasia limited edition.
Vismaya hand weaves a variety of breathtaking shawls, scarves and wraps. This Elephantasia limited edition is hand made from 90% modal, 10% Cashmere, and non-toxic dies. Ever since its inception, Vismaya’s accessory collections have quickly become a renowned label across the globe. The brand offers seasonal collections of gorgeous accessories in vibrant colors, exquisite patterns, and sumptuous fabrics including silk, linen, wool, cotton, cashmere, modal and a variety of blends. The artwork depicted on this specific scarf is by Colette Miller, founder of the Global Angel Wings Project, founded first in the streets of LA. Colette paints angel wings that are human-sized, interactive public art, and she has since painted wings globally in Kenya, Australia, Taiwan, France, Cuba, Mexico, and many US states.
4. Tusked silhouette jumpsuit and dress. Elephantasia limited edition.
**This is a custom item, please send us your measurements with your order.
"We at Rachel Allan support Elephantasia because we want to help bring awareness to the many issues surrounding and effecting elephants, such as being poached for their ivory tusks or losing large amounts of their habitats due to human expansion."
**This is a custom ordered item, please send us sizes with your purchase.
"We at Rachel Allan support Elephantasia because we want to help bring awareness to the many issues surrounding and effecting elephants, such as being poached for their ivory tusks or losing large amounts of their habitats due to human expansion."
5. Fashion for Conservation Membership. The gift that keeps giving!
Tax Deductible Welcome to the Wild Package:
- Complimentary copy of Fashion for Conservation Magazine: full color luxury print publication designed and directed by the art director behind "100 Years of Vogue."
- VIP Golden Ticket to Fashion for Conservation shows at Paris Fashion Week Fall/Winter 2018 and New York Fashion Week Spring/Summer 2019.
- Limited edition elephant print gifted from South African/Kenyan wildlife photographer Chantelle Melzer valued at $280 US dollars.
- Artisan crafted small-batch rose truffles from Seleušs Chocolates (US)
- Invitation to exclusive member-only events and experiences upcoming in New York, Seattle, LA, London, Ibiza, Berlin and Cape town.
100% of your donation goes to African Wildlife Foundation (AWF).
Tax-deductible receipt matching your donation amount. 100% of your donation goes to African Wildlife Foundation (AWF).
SHOP MORE GIFTS FIGHTING FOR CONSERVATION
By Kelly Zwicker
Thank you to all who came out to celebrate with us this Giving Tuesday 2017 (November 28th every year) Here is the official recap, cheers!
The Cocktails for Conservation themed drink menu set the tone for an unforgettable evening of cocktails, fashion and conservation with local and organic drinks provided by Finn River Farms, Kerloo Cellars, and GT's Kombucha, and passed hors d'oeuvres by Ravishing Radish catering.
Fashion for Conservation's Elephantasia SS18 campaign featured one last time this year for an intimate audience of 150 special guests in Seattle's Axis Pioneer square Tuesday evening.
A marketplace of pop-up shops invited guests to shop from brands that give back the planet: Aveda Vann Edge Salon, Indi Chocolates, Coyote and Squirrel custom Jewelry, Axis space artists, and the two hosting organizations: Fashion for Conservation and Hoja Nueva.
BEHIND THE SCENES
To close the show, Dawnamatrix designs six beautiful butterfly inspired wearable art pieces previewing next year's Rainforest Gala with Hoja Nueva.
A huge thank you to KIND bar and GT's Synergy Kombucha for sponsoring this event and supporting our conservation efforts. We so appreciate your contributions and helping make our events so enjoyable for our guests!
FULL SHOW RECAP
"Re:ne(w) by René Garza is founded on the concept that resource sustainability is the responsibility of every individual - being conscious of both our actions and their impact. The Elephantasia Campaign aligns beautifully with our mission, as the conservation of animals is fundamental to the preservation of our planet." - Rene Garza (read bio here)
"We want to help bring awareness to the many issues surrounding and effecting elephants, such as being poached for their ivory tusks or losing large amounts of their habitats due to human expansion". - Rachel Allen
Having visited Africa and India with my children and experienced elephants in freedom and captivity, this project is very close to my heart. To imagine a world for our children and grandchildren without elephants that are essentially legend is indeed sad." - C. Nicole
"Strong, gentle, elegant, graceful, and beautiful. Words thxcat describe elephants are synonymous with our label. We take inspiration from their kindness and wisdom to produce sustainable fashion for a world we must share with these magnificent animals and the natural world." -Gabriela Rose (read bio here).
"Elephants are sacred animals. When I arrived to United States from Belarus in 1994, I brought only one suitcase. One of the things inside was a natural stone elephant that I always believed was sacred and would protect me as long as I carried it. According to Buddhists, white elephants carry special significance. As a long time Rotarian, educator and fashion designer, I truly believe in doing things for a good cause. I believe it is our responsibility to spread the important message across the globe, how crucial it is to save elephants from killing." - Tatiana Shabelnik (read bio here)
"Elephant conservation is important to KROMAGNON because our brand is all about sustainability and preserving the environment. Elephants are an important part of nature and our ecosystem and must be protected." - Kristen Luong (read bio here)
"The brutal killing of these proud, majestic, and intelligent creatures on its own is enough to make this an important cause for me. To think about the reality that elephants could become extinct in my lifetime is crushing." - Melissa Hillas
"Dawnamatrix is inspired by the strength, boldness, and fragility of the natural world and presents an option for living boldly with sustainable haute couture. Elephantasia has provided the platform to make a difference for these animals by raising awareness in a critical time. By respecting our shared past with the elephant, we ensure their future survival." - Dawna Mosto (read bio here)
"I saw some elephants at close proximity in Krugar national park last year, I enjoyed them. I'd like my grand children to have the same opportunity." - Amin Phillips (read bio here)
"It is important that we help to preserve this species, not only just for animal lovers but for cultural and environmental purposes. 'Human kind has not woven the web of life, We are but one thread within it, Whatever we do to the web, We do to ourselves, All things are bound together, All things connect.' The elephant is an extremely peaceful and intelligent creature and I am very proud to be apart of this process." - Kim Stevenson (read bio here)
"As a designer it is deeply fulfilling to be a part of Elephantasia, a project that gives us all the opportunity to actively make a positive impact in the conservation of our beautiful planet." - Talia Baker (read bio here)
"ANNAFORA designed The Empire jumpsuit, inspired by the grandeur of the elephant. This look aims to capture the robust textures and shape portrayed by an elephant´s body in a manner that regards the animal as a royal and powerful, as interpreted by the Asian and African societies who lived in close quarters with them." - Anna Fora (read bio here)
AUTONOMOUS (read bio here)
"It is very important that the number of people who adhere to conscious consumption increases in the world. Participating in this project is an opportunity to show that you can create beautiful clothes without sacrificing a fashion sense. This projects unite like-minded people and make us think about true values." - Free Mind (read bio here)
FREE MIND (read bio here)
"A world where Elephants can populate creates a balanced world for all living things. Once the human ego is ripped away we realize all creatures need each other. We are not one without the other." - Meredith Allen Kelly (read bio here)
AS FASHION IBIZA
"An elephant running, beautiful, wild, and free...I am really impressed by fashion used for the protection of elephants and all animals. It's admirable." - Alfonso Sanco (read bio here)
JAMIE VON STRATTON
"We must live and let live the vast array of creatures that inhabit this beautiful green planet. Together, even the smallest of changes can make a big difference to endangered species. Awareness is step one in a continuous effort to save majestic beasts like the elephant." - Jamie Von Stratton (read bio here)
RENE GARZA (read bio here)
FFC CO-FOUNDERS & GUEST MUSICIAN ANTHAR KHARANA (read bio here)
"Today, it is not enough to just create pretty campaigns and collections. As advocates of the arts, we have the responsibility to use the power of fashion branding and media to spread important messages. Today our message is to protect one of the most beautiful animals in the world- elephants which are crucial to the health of our global ecosystem and survival of our planet." - Nazy Alvarez, Creative Director
British VOGUE: http://www.vogue.co.uk/shows/spring-summer-2018-ready-to-wear/elephantasia
This is London: http://www.thisislocallondon.co.uk/events/London/1257718.Event.ELEPHANTASIA/?s=5fe05b871ff938a08191fd4d79d6d748&i=19
Splash Women’s Fashion: http://www.splashmagazines.com/index.php/2017/09/16/fashion-for-conservation-presents-a-runway-campaign-thats-raising-funds-for-elephants/
Splash London: http://london.splashmags.com/index.php/2017/09/16/fashion-for-conservation-presents-a-runway-campaign-thats-raising-funds-for-elephants/
PR Log https://prlog.org/12663815
OTHER FEATURED BLOG POSTS
We are excited to share this new interview with the founding team of FFC, conducted by our LFW SS18 venue partner for Elephantasia, Fashion Scout London.
" Activist fashion design group Fashion For Conservation present Elephantasia, a unique group that combines rights and conservation for animals with the fashion industry. Elephantasia creates unique couture interpretations of the elephant, bringing awareness to our LFW audience on the extremity of the poaching crisis.
With the heartbreaking fact that 96 elephants are killed each day for their ivory, FFC wants to send vital messages to Fashion Scout attendees about how important individual consumer choices matter to our world. We are intrigued by the concepts behind Elephantasia, and wanted to have a chat with the FFC team to find out more about their unique, artistic conservational project.
HOW DID YOU GET INTO DESIGN?
Elephantasia showcases 24 designers from 24 unique countries around the globe. Each have their own history of why they became a designer and what inspired them to be a part of this campaign. Find out here.
As for how design became a part of our mission here at Fashion for Conservation (FFC), we suppose it was the world from which “one and a half” of our founders come…Nazanine Afshar is a creative director for major publications such as Vogue, Italian Vogue, Elle, Marie Claire and Allure; Samantha Zwicker is a wildlife conservationist and executive director at the Peruvian Amazon based non-profit Hoja Nueva; and finally Ava J. Holmes, connecting both industries as a former producer for fashion weeks worldwide, wildlife enthusiast and current reality TV show wilderness survivalist with Discovery Channel.
WHAT DO YOU HOPE TO COMMUNICATE THROUGH YOUR CLOTHING?
"Today, it is not enough to just create pretty fashion campaigns and couture collections. As advocates of the arts, we have the responsibility to use the power of fashion branding and the available media outlets to spread important messages and to promote causes around the world that have a direct effect on the future of our planet!
Today, our message is preservation and protection of one of the most beautiful animals in the world: the majestic and beautiful elephant! Why? Because they are crucial to the health of our global ecosystem and the survival of our planet.
On behalf of all my colleagues at the FFC, I wish to express how delighted we are to be present at London Fashion Week 2017." - Nazanine Afshar, Creative Director and Co-Founder
DO YOU THINK THE FASHION INDUSTRY IS CHANGING AT THE MOMENT?
Yes. The industry is always changing it’s just that we now have to be more careful than ever as to how we allow change to happen. We see retail giants adopting fast fashion more and more into our culture which is not only wiping out the support for independent designers but wiping out entire species of wildlife on earth. Today, according to the IUCN REDLIST “nearly one-third of species are globally threatened or extinct.” Fashion is largely to blame. That is why we are here to help steer the industry towards being a part of the solution to its own problem. As participants—if you wear clothes at all—this is in fact all of our problem.
HOW DO YOU THINK THAT LONDON FASHION WEEK IS DIFFERENT TO OTHER FASHION WEEKS AROUND THE WORLD?
It’s a hub of people passionate about innovation, a perfect petri dish for what we are trying to do here bridging the gap (or perhaps in a new way “minding” the gap) between fashion and each of our responsibility today to protect wildlife and the environment.
WHAT DO YOU HOPE FOR IN THE FUTURE?
“A world where every designer, every creative, and every creature like you and I that get to walk on this planet actually look out for each-other. The time to invest in the conservation of our shared home on earth—with our collective talent and individual fashion choice (buying from brands that also invest in conservation and sustainability)—is now. The urgency of conserving the earth now goes beyond cultural and wildlife preservation. Its basic human survival." - Ava, Executive Producer and Co-Founder
FFC Elephantasia’s emphasis on encouraging ethical tourism and entertainment is only a small fraction of why they are working closely to make changes to the fashion industry; which has a direct impact on our planets future. Fast fashion is proving to be wiping out endangered species, minimalizing the beauty and culture we get to share globally.
Elephants, being one of the most ancient animals to live, and being a huge part of African and Asian culture, it is crucial to share the growing importance of sustainability and using alternatives that save the world.
Words by Annabel Waterhouse-Biggins & Amber Whitaker
By Melissa Hills (GYPSETGIRL)
Photo Credit: La Skimal & David Corral
Elephant conservation has always been near and dear to my heart. How could it not be? These majestic and intelligent creatures are so special and nurturing and a lot like human beings. More like humans than most understand. Did you know that elephants have memories like human beings? Elephants actually visit the graves of their dead family members just like humans do. They remember the happy experiences, as well the heartbreaking tragedies they endure. Like for example the witnessing of the slaughter of their herd/family members for their tusks by greedy poachers. These beautiful giants carry these haunting and brutal memories with them for a lifetime. It is a tragedy that any living creature would be subjected to this. Did you know that if it isn't stopped now, elephants will be extinct in our lifetime? This fact is crushing to me.
So when Fashion for Conservation invited me to create a dress for Elephantasia and for my brand GYPSETGIRL to join them in their crusade to spread awareness and raise money for elephant conservation, I jumped at the chance.
The launch of this seasons Elephantasia showcase was in Ibiza on July 18th at the Atzaró Fashion Festival 2017. It was a magical evening, full of uber bohemian style, a fabulous fashion show, pop-up-shops and most importantly recognition of the plight of African elephants.
There's so much to share, I don't even know where to start! The night began with the arrival of the 2000 breathtaking international glitterati that some like myself, came all the way to Ibiza just for this extraordinary event. The cocktails flowed as people walked and danced around the property exploring the amazing food to sample and the boho-luxe wares each vendor had to offer their enthusiastic buyers.
As the sun set, drawing a kaleidoscope of pink and orange in the sky the show began to the sound of a flute with what seemed like pixies coming from out of a forest. I was soon to discover that these "pixies' are some of the gorgeous members of the internationally known World Family Ibiza. A nomadic group of glamorous gypsies who travel the world to design and sell their incredible fashion collections (I couldn't resist taking a few of their colorful and luxurious pieces back home with me.).
As the World Family Ibiza members left the runway, their designs soon followed in colors and textures that took my breath away!
The most amazing part of the show for me of course, was seeing all of the mega-talented designers looks that were all elephant inspired for Elephantasia. They were very unique in style, striking and exceptional in their own right. I truly can say that as I watched each look come down the runway, I really loved how through fabric and design each piece embraced the spirit of the African elephant in such an artistic way.
Look 1, 2. Shriti Pratap
Look 3. Gypset X Vismaya
Look 4. Kromagnon
Look 5. Phrophetik
Look 6. Re.ne(w)
Look 8. Meredith Allen Kelly
Look 9. C. Nicole
Look 10. C. Nicole
Look 11. C. Nicole
Look 12. Free Mind
Look 13. Autonomous
Look 14. IVORY ELLA
Look 15. IVORY ELLA
Closing this absolutely fantastic show was the legendary Scottish designer Pam Hogg. Known for her eclectic designs, Hogg has dressed rock stars and celebrities alike, including Blondie, the Cult and Naomi Campbell. Her newest collection did not disappoint any of us expecting to see all of the edgy vibe that drips from her designs.
What an amazing experience the whole evening was! I feel so privileged to have had this opportunity and to be included with so many other designers that I find so inspiring. I hope that you feel inspired as well. We all share this planet together, even though in some cases our countries have borders that are separated by oceans. Nonetheless, we all need the elephants to keep this world turning. African and Asian alike, and they need us to save their lives.
So please do what you can to help support Fashion for Conservation and all the organizations working to prevent extinction and to save all the worlds beautiful and much needed creatures.
WATCH THE VIDEO
By Kelly Zwicker
Fashion for Conservation (FFC) is just the combination Seattle culture needed. Combining a love for animal rights and conservation with the innovative eye of fashion is so unique, as is the FFC team. Everyone dedicates time and effort into making the company what it is today, and everyone has a role. The talent and motivations of all teams within FFC strive to play to their strengths and constantly support each other to reach new milestones.
Ava J. Holmes, the founder of FFC, believes in bridging the gap between the industries of conservation and fashion. “Fashion for Conservation to me is where creativity meets conservation,” she explains, “It is a family of people from many diverse, even eclectic backgrounds contributing their unique experience in raising awareness and funds for meaningful causes.”
The Fashion for Conservation team has hopes of obtaining a physical presence in 6 countries by the end of 2017. The current events have been hosted in the United States, United Kingdom, and British Columbia. Another goal is to boost the social media presence of FFC in order to secure a higher position in the world of invigorating fashion. Ideally, conservation inspired fashion will be a staple in the future, and will become a well-known concept to much more expanded audience.
Current ways to stay updated with FFC efforts and events is through our blog and social media, encouraging individuals to attend global events, shop the wildlife inspired online store, or make direct donations.
Raising conservation awareness in itself is not an easy task, for this combination of industries is also educational for those less aware of animal welfare issues worldwide. FFC’s unique approach and lack of normality connects individuals in the world of fashion, film, and the arts to current real-world issues. In addition to producing creative pieces with the courtesy of sponsored designers, FFC educates consumers on animals and ecosystems and how to prioritize the purchasing of more sustainable clothing options.
Samantha Zwicker, co-founder of FFC and founder of non-profit Hoja Nueva, is thankful for the fashion and conservation idea, given it is what she refers to as a “grassroots movement,” started by a group of passionate people wanting to make a positive impact on the world. “Our team means the world to me,” she exclaims, “we are a like a living, breathing organism that feeds off of each other's energy, using our individual skills and creativity to produce unique, impactful events for amazing causes.”
The actual fashion behind the eco-fashion shows are not as literal as one may think. Instead, pieces represent the idea of animals through colors and textures. Elephantasia, for instance, is a current campaign of FFC’s in 2017. A portion of sales go to the conservation of elephants and the quality of elephant sanctuaries. Elephantasia will be promoted on FFC’s upcoming European tour, complete with fashion shows to showcase the elephant inspired apparel. Elephantasia will be hitting the runways of Europe as soon as July 18th at Ibiza Fashion Week and ending with a bang at London Fashion Week SS18.
The striking beauty and innocence of animals shows through the creativity of designers’ pieces, furthering the stance to preserve wildlife worldwide. Vilté Rooney, founder of Baltic Creative and creative team member of FFC, is also very passionate about animal rights, and working with other individuals that strive to change the world. “I have been in the fashion industry for over a decade,” she says “and for the first time I feel like I am part of something that is actually making a difference through the fashion community.”
Overall, Fashion for Conservation will grow and evolve in the Seattle community as well as globally through increased engagement and people believing in the cause. With a determined team working together to bring out inspiring content and increased awareness of animal conservation, FFC will become an essential piece to the fashion industry.
Thank you to our media partners and sponsors for Elephantasia SS17
A-DOT Productions, Chantelle Melzer, Eco Fashion Week, DeCarbon Azul, Essentials Bakery, Evergreens Salad, Floral Image, Unclebob Studios, NOVICA, KIND Snacks, Roaming Elephant, SELEUŠS Chocolates, & Straight Jacket Studios.
UNIVISION TV, Seattle Met, M.IND Magazine, IBUKI Magazine, VILLE Magazine, Cradle Our Spirit Media
VIP & PRESS CLOSING
Thank you for making a commitment to protecting elephants!