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Fashion for Conservation 2018 Highlights!

Melissa Herana

From bringing a group of fashionistas into the heart of the Amazon rainforest for one wild annual FFC retreat with Hoja Nueva to raising one million pounds for grassroots conservation along side the Whitley Fund for Nature...here’s what bridging fashion with conservation looked like in 2018!


London Fashion Week x René Garza and Kalikas Armour

As the lights blacked out, Julia Roberts’ voice as “Mother Nature” echoed throughout the room from the shiny marble floors to the tall domed ceilings at the opening of Rainforest Runway...

On February 18th, FFC debuted their AW18 campaign to spotlight conservation efforts in the Amazon rainforest. Held at London’s Covent Garden, the event centered on the urgency of saving the world’s remaining rainforests, which have been in steep degradation as a result of climate change and the decline of wildlife species.

Opening the show was guest designer Jatin Patel of Kalikas Armour with the exclusive womenswear collection entitled “Majestic Mystics”, fantastically inspired by the Amazon rainforest. Also featured was “Impermanent Flora”, part of the Re:ne(w) label by René Garza in collaboration with Magpies & Peacocks. This rainforest inspired avant-garde line was an amazing zero-waste collection, made entirely from end of bolt textiles and up-cycled clothing.

Following the show was a Cocktails for Conservation afterparty, featuring keynote speeches and a live DJ set by the LALLAS.

FFC would like to thank the dear sponsors who made this wonderful campaign, runway show, and afterparty all possible: the Whitley Fund for Nature, the United Nations, Fashion Scout, Magpies & Peacocks, Hoja Nueva, Snow Leopard Vodka, Elephant Gin, Fair Drinks, and Bar 135.


1st Annual FFC Retreat to the deep Amazon Rainforest with Hoja Nueva

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FFC hosted their first annual retreat with Hoja Nueva, a non-profit eco-retreat working from deep within the beautiful and remote jungles of Peru.

Elle L, photographed in the cacao fields by @Stoyanovjones

Elle L, photographed in the cacao fields by @Stoyanovjones

The team’s journey and experiences in the stunning Peruvian landscapes were awe-inspiring and eye-opening. Musician and FFC ambassador, Elle L, who embarked on the retreat, spoke of her travels to Peru, recounting: “As soon as you see the tall trees and orange glaze of the Amazonian rivers and streams, you get the sense you are truly in a different world, another dimension.” Read Elle L’s full account of the experience here.

Led by amazing guides who lived and breathed the jungle, the eclectic group of 16 creatives, from models and photographers to artists and musicians, hiked up and down the stunning Peruvian landscapes, cooled down with swims in the stream, and learned to become one with nature’s raw beauty and energy.

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Throughout the retreat, focal points of Hoja Nueva’s work came to light and reminded us just how crucial and worthy the ongoing work of conservation is. The team visited/toured cacao farms in Madre De Dios, highlighting the need for sustainable and healthy revenue streams for indigenous populations as to not have them forced into engaging in harmful activities, such as deforestation and hunting for their livelihood. The team also met Max Bear, a baby Howler Monkey injured by illegal hunting in the Amazon, and stayed with a number of rescued animals. Despite such conservation lands being legally protected by the government, habitats are still destroyed and species are hurt and lost everyday. As such, Hoja Nueva gives their all into supporting both the environment and the populations residing in it.

Samantha Zwicker, Ava Holmes, Lara Fraser, Elle L, Renee Eddy

Samantha Zwicker, Ava Holmes, Lara Fraser, Elle L, Renee Eddy

2nd Annual Retreat to the Amazon Rainforest:
Are you interested in joining us Feb 2019? Contact us here: PR@FashionforConservation.com


Seattle Spring Cocktails for Conservation

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Cocktails for Conservation 2018 was held at the end of May at the Riveter in Seattle’s Capitol Hill neighborhood. The Amazon-themed cocktail party featured speeches by FFC’s very own Ava Holmes and Hoja Nueva’s founder, Samantha Zwicker. Highlighted during the night were works from FFC’s Elephantasia campaign as well as works by designers René Garza and Kalikas Armour.

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At the heart of the event was the concept of gathering individuals who share a deep sense of care and responsibility for conservation, sustainability, and are concerned with the ways in which fashion can be an industry through which invaluable change can be made. Proceeds from the event went to supporting Hoja Nueva’s conservation efforts in Peru.

Those that came out to the party included local businesses Vann Edge Salon and Indi Chocolates—Thank you for the free beauty treatments and chocolate tasting at the event! FFC would like to also give a special thanks to our VIP partners: DJ Gradeay, the LALLAS, Blue Danube Productions, NOVICA, ALLÉL, Plate - Restaurant, Bar, & Bake, Endangered Species Chocolate, KIND, Crooked Beverage Co., GTS Kombucha, Snow Leopard Vodka, Elephant Gin, and Fair Spirits.


Ibiza Summer Presentation at Atzaro

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The Ibiza Summer Presentation 2018 was held at Ibiza’s iconic summer resort, Atazaro Agrotourismo. The Atzaro Pop-Up featured photographer Rohit Chawla’s most famous work from his famous collections ‘FREE DA!’, ‘WANDERLUST’, and more. The art show also displayed pop ups from featured FFC brands and a fashion presentation by Alfonso Sanco.

FCC would like to recognize our wonderful pop ups that were featured at the event:

Pachacuti Hats: https://www.panamas.co.uk/

Eki Orleans: https://ekiorleans.com/

El Galeria Elefante: https://www.lagaleriaelefante.com/

Natasha Dahlberg Jewelry: https://www.natashadahlberg.com/


4th Annual Seattle Rainforest Gala

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This year, FFC hosted its 4th Annual Rainforest Gala and Runway at Block 41 in Seattle’s Capitol Hill neighborhood. All the proceeds went towards protecting and conserving the rainforests. $12,000 was raised that will go toward expanding Hoja Nueva’s land by 150 acres to conserve rainforest habitat. Another $6,000 will go towards supporting the start of Project ReWild, which is a program that aims to rehabilitate and release threatened animals to the wild.

The show was kicked off by a beautiful children’s collection by Polleras de Agus. The collection was hand sewn and embroidered skirts by women in Cusco, Peru. The show also featured a nature inspired menswear collection designed by Kelly Dawn Riot. Kalikas Armour designed gorgeous show stopping pieces for the runway. Also featured on the runway was Rene Garza’s zero waste collection, which was accompanied by Beyond Thread’s jewelry made from recycled shirts and materials. Local headliner Luly Yang finished the show with beautiful designs.

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Throughout the evening, Deseo Carmin performed numerous live performances for the guests.

The gala also featured a silent art auction, the Hoja Nueva Store, Indi Chocolates Bean to Bar Tasting, Dom Gomez Live Fashion Illustrations, a tropical cocktail bar, and Kendra Scott Jewelry.

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FFC would like to thank our amazing sponsors who made the event successful: Block 41, Blue Danube Productions, Vann Edge, United nations, Baikalla Jewelry, Floral Image, NOVICA, Indi Chocolate, Eufora, GT’s Kombucha, Snow Leopard, FashionNXT, Kendra Scott, Frankie & Jo’s, Chocolate Krak, Simply Seattle, Lady Yum, Finnriver Farm & Cidery, the Snap Bar, TEDx Seattle, KIND, The Riveter, the Sock Monster, Global Spirits & Wine, Eat Seattle, Evergreens, Univision, Central Co-op, SANCA, SMG, Belltown Inn, Trader Joe’s, AVA, and Pike Place Fish Market.


London Natural History Museum, WFN Hope Gala

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As the finale of 2018, FFC joined forces with the Whitley Fund for Nature, helping WFN raise one million pounds for conservation! With our combined efforts, we put together a sustainable runway show at the 25th anniversary ‘Hope Gala’ at the iconic London Natural Museum.

The runway showcased beautiful and sustainably sourced collections by the wonderful designers, Mother of Pearl and Deborah Milner. Deborah Miner’s collection was inspired by the coral reefs in the Natural History Museum. Select pieces by both designers were curated for an auction. All proceeds went towards grassroots conservation alongside the Whitley Fund for Nature.

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We would like to give recognition to our amazing sponsors: AVEDA, the Cuckoo Club, The Library, Plate Restaurant & Bar, The Lost Explorer, Weleda, Embargo, Real Remedies, No 1 Botanicals, Dr Rita Rakus, Cohorted, Eco Glitter Fun, Emily Fruit Crisps, Compassion in World Farming, and British Fashion Council.

Will you join the movement to bridge fashion with conservation in the new year?

Here are three ways to join us in 2019:

- Spread the word: please continue to stay up to date on the latest at Fashion for Conservation, sharing is spreading each conservation message further! Find us/share our posts on IG, FB and Twitter @FashionforConservation  

- Volunteer at one of our campaigns or fundraising events: get in touch directly if your a guru in the areas of marketing, organization, design, production, Gung-ho conservationist with a willingness to learn to do whatever it takes to run successful conservation campaigns thrift fashion.

- Attend our second annual retreat to the deep Amazon Rainforest; witness the conservation supported by this year’s campaigning up close at Hoja Nueva’s eco center (Madre de Dios, Peru) contact us directly for more information. Please include in your subject line: “Annual Retreat”