Fashion For Conservation's Behind the Scenes: The London Edition
By Kelly Zwicker
London was a whirlwind of fashion. The outfit changes, hair and makeup, the attention to detail. It was all build up to the Elephantasia line walking down the runway at the Fashion Scout venue. An ecofashion line within an industry that is primarily driven by money, Elephantasia represents a brighter future for the relationship between fashion and conservation. And the FFC team was in London for that representation.
In addition to the actual show day, the FFC team went to other venues, some with fresher jet lag than others. We witnessed the unique work of other designers with truly original vision.
The FFC team was still arriving in groups on various flights. The team that had arrived in London thus far made a cheers to the months of coordinating and planning and social media preparation prior to this trip.
We have such a diverse team of creative individuals, from different cities and backgrounds. We all have our individual creative strengths. Coming together in London was a special treat for us to celebrate what FFC has accomplished so far.
The day of the show was, of course, ten million things happening at once. It was a rush. As FFC's blogger I captured the moments going up to the show, and the Fashion Scout venue was lovely.
We started the show with a musical performance by guest musician Anthar Kharana, setting a specific mood for the audience.
As for the show's runway pictures, a full recap of the entire line can be found on the Fashion For Conservation blog, however, here are some of my snapshots captured at the venue.
London Fashion Week was a great experience for the FFC team, and it is the one of many events we will promote not just fashion, but conservation as well, and it's future in this amazing industry.
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Kelly is a lifestyle blogger based out of Seattle, Washington. She has her own website kstateofmind.com. She currently blogs her personal style, travel adventures, and health tips. Being a former collegiate tennis player and public health major, Kelly loves to get involved with a variety of collaborations, not excluding her lead blogger role with Fashion for Conservation. She utilizes her passions for photography and writing for her freelance work and creative drive.