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UN Sustainable Development Goal #5: Gender Equality and Women's Empowerment

Jess García

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Here’s a post that is a bit overdue regarding a topic that needs more attention. Let’s talk about the UN Sustainable Development Goal 5: Gender Equality. Because we believe that in order to coexist in a world where’s there’s harmony between men and women, movements towards parity need to continue improving. 


“To achieve gender equality and empower all women and girls.”

Portrait by Dawn Marie Jones for Artesanias

Portrait by Dawn Marie Jones for Artesanias

It’s 2019, yet females are still being discriminated against. Whether that be in a competitive work environment, within intimate relationships or in countries where unhealthy laws still exist. For example, on a daily basis around 37,000 girls are committed to marriage at the age of 18 or even younger. A destiny already written for a baby girl, because the politicians have decided her birthright in a way where the feminine voice has no influence or the simple right to choose. Slow progress has been made, but there’s still a lot to do. By working in a collective manner together, a significant impact can be made so that more women can execute life freely.

“Women and girls represent half of the world’s population and therefore also half of its potential. But, today gender equality persists everywhere and stagnates social progress.”

5 Facts and Figures

  • As of 2014, 143 countries have guaranteed equality between men and women in their constitutions, but 52 have yet to take this step.

  • Worldwide, 35 of women between 15-49 years of age have experienced physical and/or sexual violence.

  • 1 in 3 girls aged 15-19 have experienced some form of genital mutilation/cutting in the 29 countries in Africa and the Middle East.

  • In 18 countries, husbands can legally prevent their wives from working; in 39 countries, daughters and sons do not have equal inheritance rights; and 49 countries lack laws protecting women from domestic violence.

  • In 46 countries, women now hold more than 30 percent of seats in national parliament in at least one chamber.

Statistics done by UNFPA on the serious issue of gender violence

Statistics done by UNFPA on the serious issue of gender violence

5 Goals

  • Celebrate women by paying them well deserved wages

  • Equal representation of leadership in political sectors

  • Reforms and access to rights of lands, economic, and natural resources

  • Make technology more attainable for better communication

  • “Ensure universal access to sexual and reproductive health” (UN)

5 Ways to Help

  • Leave toxic masculinity behind

  • Join a movement like HeForShe to demonstrate how solidarity generates equilibrium

  • Break stereotypes and transform the outdated ways of society

  • Be of good intention and allow girls to succeed by respecting their individuality and recognizing their unique voice

  • Education as a tool of empowerment

Fashion in Sustainability

There’s a dark reality for females who work in the garment industry. In Cambodia for example, around 90% of the workers are women. To make ends meet, overtime is necessary if they want their children to pursue an education or to live a life out of poverty. However, there’s a cost to this: health, safety, and abuse within the work environment occur daily. Multinational brands want items made fast and at a speedy rate without taking into account the humans behind their creations. “Factory owners have taken advantage of women’s unequal position in society to form an even cheaper, more docile and flexible work force,” (Fashion Revolution). Basic rights are being denied and this occurs even more when systematic discrimination is still present, like men getting better pay or promoted to higher positions simply due to their gender. Inequalities like these are why the UN and FFC want to generate change. 

Photo by Dawn Marie Jones for Artesanias

Photo by Dawn Marie Jones for Artesanias

FFC on Gender Equality

Primarily composed of women who always communicate with an empathetic mindset: from the CEO, to the interns, to the beautiful Peruvian artisans partnering with Hoja Nueva, we make sure each individual who participates in this organization always feels comfortable. A group of inspiring women who want to empower one another by providing opportunities to succeed in a place where equality is second nature. We hope that whoever comes across our mission statement finds inspiration and recognizes that there’s success behind every female!

Quotes and statistics provided by the UN

Read more about the Sustainable Development Goal 5 here

UNEA4 x Future of Fashion. Now. - Event Overview

Melissa Herana

FFC was thrilled to be part of the UN Sustainable Fashion Alliance launch project: Future of Fashion. Now. along with Elle L, Kaleidoscope, and VEPSI at UNEA4 in Nairobi, Kenya. The multi-media fashion showcase hosted a number of high-level decision makers and influential stakeholders from all over. The event focused on Sustainable Fashion, and how this important topic fits into the framework of achieving the UN’s 2030 agenda and its 17 Sustainable Development Goals (which you probably know we’ve been talking lots about here and on our social media pages)!


Future of Fashion. Now. showcased a series of fashion pop-ups with local and international “role models” such as Lucia Masau and Elle L, who displayed amazing looks created with pieces by designers Alina Schuerfeld, Buki Akomolafe, Ecoalf, Folkdays, Kiko Remeo, Langer Chen, Lara Krude, Magpies and Peacocks, Nat-2, Reet Aus, Schmidttakahashi, and Zazi Vintage. This global mix of sustainable designers presented the latest exciting innovations in the fashion world today.

Designer Heron Preston, who was a special guest and speaker at the event, showcased his latest project “Re-Design” made up of perfectly good materials that have been saved from the fate of a landfill. Preston also presented an exclusive preview of his upcoming collection “Jump”, a fashionable series of up-cycled pieces. Preston spoke some inspiring words directed at the next generation of designers:

“The road to 100 percent sustainability is a very ambitious and challenging road but it doesn't mean that we shouldn't challenge ourselves... We should definitely challenge ourselves, and that's kind of what I am up to on my personal journey as a designer... to challenge myself and ask myself how can I be better? I think the first step is education, it's knowledge, it's learning because it's a very complex landscape. You know, in sustainability there is not one solution, there are many solutions... and just also developing a relationship with nature, because that's where all of our stuff comes from.”


The UN Alliance for Sustainable Fashion leaves us all with high hopes for the future of fashion. All of us at the event hope to have illustrated how the industry can create and solve differently in such a way that protects all our futures. Together we are fighting for a fashion industry that inspires and empowers people, not exploits social systems and ecological environments.

The event at Nairobi is just a start, and we intend to grow internationally from here on out!

We’ll leave you with the words of Elle L, musical artist and one of FFC’s very own ambassadors:

“Artists are innovators — they create for a world that doesn’t yet exist and bring ideas to life that can shape the future. In recent years, fashion has become fast and the industry at large has become separate to the environment. That needs to change. If the fashion food chain continues to desensitise itself and practice harmful methods of production and selling, there will be no future to create for. Heron Preston is living-proof that fundamental positive change is happening. Through our partnership and with the UN, we want to show the potential for a new era of fashion.”

The Future of Fashion. Now. collective will continue creating and sharing a united message of change and action for fashion’s sustainable future. Keep up with the movement with the following hashtags across social media: #FutureFashionNow #UNFashion

Future of Fashion. Now. was supported by the following sustainability partners and we’d love to give a special thank you to: Lenzing Group, Messe Frankfurt, African Fashion Fund, Fashion 4 Development, Nairobi Photobooth Co., and Hoja Nueva. Many thanks to Fairmont - The Norfolk hotel in Nairobi where the whole team stayed and were hosted for a special dinner to network and share ideas among local and international voices.

A final thanks to FFC’s fellow curators for the event: Elle L, Kaleidoscope, and VEPSI.


UN Sustainable Development Goal 4: Quality Education

Savannah Ma

Hello fellow fashion lovers! Welcome back to our weekly blog! For those of you who are new, FFC has partnered up with the United Nations to promote their 17 Sustainable Development Goals. This week, we are focusing on UN Sustainable Development Goal 4: Quality Education. Let’s dive in!


“Ensure inclusive and quality education for all and promote lifelong learning.”

Although primary education enrollment in developing countries is 91%, there are still 51 million children who are not enrolled in school. The United Nation’s goal is to ensure that all children are able to have access to quality education.

By 2030, we aim to ensure that all boys and girls in developing countries have access to primary and secondary education.

Facts and Figures

  • More than half of children not enrolled in school live in sub-Saharan Africa

  • 50% of out-of-school children of primary school age live in conflict-affected areas

  • An estimated 617 million youth lack basic math and literacy skills

Why it matters?

Quality education for all children is important, because education is the key that will allow other Sustainable Development Goals to be achieved. When people are able to access quality education, they are given the ability to break the cycle of poverty.

What we are doing

We believe that education is important when it comes to empowering women which is why FFC has been partnering up with Hoja Nueva which is a non-profit that focuses on providing education and job opportunities to empower Peruvian women of the Yine Tribe. In our most recent event with VannStudio, we were able to showcase their beautiful artisan pieces! All purchases and donations went back to the Peruvian women craftswomen.

With all of our combined efforts, we can make a big difference in the world and empower women through education and opportunities!

What can you do?

Use your voice. Within our own communities, it is important that we use our voices to encourage our governments to place a higher value on education. Together we can lobby our governments to provide primary education for all children and emphasize the importance of education for all.

Although it might seem redundant to hear “use your voice,” that is one of the most important things that most of us can do at home towards promoting education for all children. As we continue to promote education for all, it is important that we start at home within our own communities!

Find out more about the UN Sustainable Development Goal 4 here

FFC x VannEdge: ARTESENÍAS Event Overview

Melissa Herana

FFC Family Photo, taken by Taze Henderson

FFC Family Photo, taken by Taze Henderson

A huge thank you to all who came out to support the Artesenías event earlier this month! As we’ve talked about before, this event was huge to us- it was such a special opportunity to connect with more of you, our amazing partners Vann Studio and Hand of God Wine, and showcase our most recent campaign/project with Hoja Nueva.

We were so excited to showcase the work we’ve been doing with indigenous Peruvian women, who are finding empowerment and ways of community-building through their traditional art practices and their crafting of gorgeous handmade accessories. In case you missed it, just take a look at the amazing work they’ve been doing:

The Artesenías event was made possible by Hoja Nueva and these beautiful Peruvian craftswomen, as well as our partners, Vann Studio and Hand of God Wine. It was only expected that VannStudio was gonna be serving us nothing but gorgeous looks and styling all night as we sipped on only the finest Argentinian wines, a courtesy of the extraordinary Hand of God boutique winery.

Check out some photos from the night below, taken by Richard Lutz.

One of our beloved interns, Megan Hafermann, had this to say about the event: “It was so fun to see such a diverse gathering of people come together to support an amazing cause like Hoja Nueva.” She continued, “Hopefully we will have more events like this in the future after the major success and positive responses we got from all those involved.”

And with that, another huge thank you to our partners and the lovely people who made this all possible! Be sure to keep up with FFC as we continue this campaign to empower indigenous women and their communities as well as share their beautiful artisan creations with all of you.

[EVENT] Future of Fashion. Now. - UN Alliance for Sustainable Fashion

Melissa Herana

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On March 14th in Nairobi, the curators of “Future Fashion. Now.” begin their mission to reverse fashion’s negative impacts and encourage global messages of support to advocate a way forward that is circular and healthy: “As individuals we all have the power to choose better. Now.”

FFC is excited to announce our part in curating the first project of the United Nations’ Alliance for Sustainable Fashion: “Future of Fashion. Now.” The UN Alliance for Sustainable Fashion was birthed out of the desire and urgency to better coordinate sustainable fashion efforts as they fit with the 2030 Agenda for Sustainable Development and the 17 Sustainable Development Goals.

Joining forces with Elle L, Kaleidoscope, and Vepsi, we are forging a new international collective as leading voices in sustainability and innovation. “Future of Fashion. Now.” will feature artist, designer, and special guest Heron Preston, along with sustainable designers from all over the world who will present the latest sustainable innovations in fashion. The goal of the show is to highlight new ways we can create and re-shape the current industry with the protection of our planet and all our futures in mind.

We are envisioning a fashion industry that inspires and empowers people rather than exploiting societies and eco-systems; our alliance that bridges networks and expertise from Seattle to Berlin is a real push for global efforts to make such a world a reality.


We’ll be launching a social media campaign at the event.
Look out for the following hashtags across our social media platforms!

#FutureFashionNow #SolveDifferent

[EVENT] FFC x VannStudio presents ARTISENÍAS

Melissa Herana


FFC is excited to present Artesanías, an event we are hosting with VannStudio this coming Friday! It will be a night of styling, makeovers, sweet sipping, and socializing among fashionistas. Not only that, but we’ll be showcasing beautiful artisan accessories created by indigenous Peruvian women.

Through our work with long-time partner Hoja Nueva, our current project focuses on providing opportunities for and empowering indigenous Peruvian women of the Yine Tribe through their traditional artisanship: weaving, beading, embroidery, and painting.

Photo by Dawn Marie Jones (@stoyanovjones)

Photo by Dawn Marie Jones (@stoyanovjones)

Entry is free but donations are encouraged! Proceeds from the event will benefit artisan craftswomen and working mothers of the Yine Tribe in the Peruvian Amazon. Proceeds from woven bags and bracelets in particular will go towards benefitting fair labor artisans and funds for FFC to continue pursuing sustainable e-commerce initiatives!

Fashion for Conservation’s mission is to source sustainable fashion to preserve the planet, educate consumers in fashion with a conscience, and promote the empowerment of fair labor and zero waste.

We hope to see you all come out and support us!

Click here for a link to the Facebook event

Photo by Dawn Marie Jones (@stoyanovjones)

Photo by Dawn Marie Jones (@stoyanovjones)

INT'L WOMEN'S DAY! + More on SDG #3: Good Health & Well-being

Melissa Herana


As you might know already, Sustainable Development Goal #3 is to achieve good health and well-being for all in 2030. Check out our previous blog post for more information on what this goal means and how we can achieve it together according to the UN’s report and statistics!

Last week, we were all celebrating International Women’s Day. As such, we wanted to focus on women’s health and well-being by bringing attention to the many issues that women in this world are facing today + what steps we can take to better the well-being of all women.


As you can see, women around the world are plagued with particular health issues that most of us probably did not even know disproportionately affected half our population. As a result of systemic gender discrimination, women and girls experience a host of barriers to access healthcare and much needed services. Many experience compounding constraints as a result of their line of work (often unsafe environments or long hours of domestic work), being victims of sexual/gender violence, and having limited financial resources, among other things.


A particular concern is that everyday, about 830 women die from childbirth. This is what is called the issue of maternal mortality, or the death of women as a result of any pregnancy-related issue. Causes of maternal mortality include: severe bleeding or infections after childbirth, high blood pressure during pregnancy, delivery complications, and unsafe abortions. Such causes of death are often preventable if women receive skilled care before, after, and during childbirth—saving the lives of the mothers and their babies.

Over the years, we have been able to see a slow, but sure, reduction in maternal mortality globally. As such, a target under SDG 3 is to reduce the world’s maternal mortality ratio, with no country in the world having more than twice the global average.

To improve maternal health, we have to address particular barriers of access to the most vulnerable women, who are often rural residents of poor households. Learn more about what organizations like the World Health Organization and UN Women are doing to address the issue!

Highlighting Ways YOU Can Get Involved in Womens’ Health/Well-Being:

  • Global Fund for Women (

    Amplify Her Voice Campaign: “Global Fund for Women supports women-led groups who are demanding rights and making history in their own communities. But too often, these women leaders go unheard. For International Women’s Day and Women’s History Month, use your voice to support courageous activists shaping our future.” Check out the campaign and donate here!

  • ACOG (

    Become an Advocate: “When lawmakers are making decisions about women’s health, they MUST hear from us—we are the experts. Our voices are most powerful together—and meaningful advocacy can be much easier than you may think. So, what are you waiting for? JOIN US.

  • International Women’s Health Coalition (

    Volunteer, Become a Movement Builder, Donate: “IWHC advances the sexual and reproductive health and rights of women and young people, particularly adolescent girls, in Africa, Asia, Eastern Europe, Latin America, and the Middle East.” Learn more here.

  • Global Women’s Health Initiative (

    Be Part of a Movement: “We believe that a healthy woman = a sustainable community. Everyone knows that communities with healthy women thrive.” Donate here.


UN Sustainable Development Goal 3: GOOD HEALTH AND WELL-BEING

Savannah Ma

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Hi everyone! This week we are moving onto the third UN Sustainable Development Goal! We’re happy to have you on this journey with us and appreciate each and every one of you for sticking with us!


What is the goal?: “To ensure healthy lives and promote well-being for all at all ages”

Currently, more than six million children die before their fifth birthday each year and only half all women in developing regions have access to the health care they need. The goal is to promote the well-being of all people and provide access to the basic health care that they all need.

Although some are already fortunate enough to have access basic health care, ensuring that everyone has equally affordable access to quality health is a goal we should all strive for. Access to healthy lives and well-being for all people is a basic human right that everyone deserves!

Health Leaflet 2 Peter.jpg

Can we achieve this goal?

The UN has calculated that spending $1 billion in immunization coverage can save 1 million children’s lives each year. With that being said, we can definitely achieve our goal! In the past, we’ve seen improvements in health care lead to a 24% increase in income growth in developing countries. Our time and investment in working towards these sustainable development goals will pay off in the future!



What can you do to help?

Goal 3 is a bit difficult for us to tackle as individuals but that shouldn’t deter us from making an effort to. One way to start is to promote and protect your own health and the health of the people around you! Encouraging vaccinations, educating others, and opening discussions on issues like reproductive health are all important contributions you can make towards a healthy community!

Another thing you can do as an individual is take action in your community through schools, organizations, clubs, etc. to promote better health for all people! By doing so, you can emphasize the importance of good health and the need for basic health care in your community.

You can also hold your government and local politicians accountable for making decisions and passing legislation that improve people’s access to basic health care! It is crucial that we use our voices and our power to vote to make a difference in our society, this is the best way to improve our communities!

Learn more about Goal 3 and other UN Sustainable Development Goals here!

[EVENT ALERT!] - FFC X VannStudio presents ARTISENÍAS


Goal 3: Good health and wellbeing + the UN SDG campaign as a whole align strongly with FFC’s core values. Our most recent campaign has been a program with artisan women in Peru, whose amazing art and craftwork have been an avenue through which they are gaining income, bettering their wellbeing, and promoting community values wherein everybody benefits.

We would like to invite you to this ARTISENÍAS event - a night of drinks, socializing, free makeovers/styling by VannStudios, and an exciting + exclusive preview of the accessories that these amazing craftswomen in Peru have created. All proceeds from the event will go to them!

Check out the event on FB and spread the word! Hope to see you there!

5 Ways We Can Work Towards Zero Hunger

Savannah Ma


Hello fellow fashion lovers! In continuance with the UN Sustainable Development Goal: ZERO HUNGER, we want to suggest some tips as to how you can make changes in your daily life to help us move towards our goal!


Why are the small changes important?

In 2016, the percentage of malnourished people worldwide increased from 10.6% to 11%. That means that about 815 million people in the world are malnourished. When we face the growing issue of world hunger, it is important that we look at food systems to find indirect solutions. We understand that world hunger is hard to tackle as an individual but we believe that as human beings, we have an obligation to one another to ensure that everyone can get the basic necessities to survive and food security is one of those necessities. If we all work hard together to make changes, we can make the world a better place!

  1. Decrease your food waste

    Whenever you have leftovers and fresh produce that you don’t have time to eat before they go bad, we recommend using reusable food containers to freeze and store them for another meal! Doing this is a great way to save money and decrease your food waste!

  2. Support small farmers

    Between NGOs and governments, there is a common consensus that supporting and training local farmers is one of the best solutions for ensuring food security. Supporting local farmers means that they can have better opportunities to increase their food productivity! This is also a great way to empower families and give them control over their food sources.

  3. Eat sustainably

    While this one might sound like a reach, it’s actually a really important one! As we begin to see changes in average temperatures, rainfall, climate extremes etc., it is clear that these changes impact crop productions which increases the risk of food insecurity. A way we can eat sustainably is by reducing our consumption of animal-based proteins and having a diverse diet. Animal-based agriculture is one of the sectors that produces the highest amount of CO2 emissions which ultimately impact crop productions which is why it is essential that we are cautious about what we eat! Consider going vegetarian or vegan - even though “Veganuary has passed, there’s no clock on starting a healthy and sustainable dietary lifestyle.

  4. Food donations

    Conducting or participating in food drives is a great way to lend a hand to those who are experiencing difficult times and are unable to provide enough food for themselves.

  5. Empower women

    According to a UN report, empowering women and ending discrimination against women can increase agricultural production in underdeveloped countries. Supporting organizations that empower women all around the world makes a big difference! Giving women the same tools and resources as men can reduce the number of hungry people in the world. And let’s be honest, this one is a win-win!

Designer Spotlight

As an organization that has always fought for wildlife/nature conservation as well as progressive changes in the extremely wasteful fashion industry, FFC has recently been expanding its vision outward. We realize that a more ethical and sustainable world means fighting for issues outside the immediate scope of fashion alone (e.g. fighting food waste and supporting local produce for #ZeroHunger!). However, we still want to highlight the ways in which yours (and our) love of fashion can play a role in these bigger, interconnected goals toward a more sustainable world.


Founded by Kristen Luong, Krogmanon is an ethical brand that aims to prove that sustainable and eco-friendly clothes can be trendy and fashionable. We’ve worked with Krogmanon in the past and we love them because they source sustainable and renewable materials! They also work with global artisans for their handcrafted fabrics and prints, and locally produce their clothes in New York.

Click here to shop Kromagnon’s designs!

UN Sustainable Development Goal 2: ZERO HUNGER

Savannah Ma

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Welcome back to our weekly blog everyone! As you all know, we’ve partnered up the the United Nation to promote the 17 Sustainable Development Goals to make the world a better place. So let’s dive right in!



"End hunger, achieve food security and improved nutrition and promote sustainable agriculture”

In 2016, the percentage of undernourished people worldwide increased from 10.6% in 2015 to 11% in 2016. This means that in 2016, there were 815 million people worldwide who are malnourished. The United Nation’s goal is to ensure that everyone has access to sufficient and nutritious food all year round by 2030.

Although many of you may not personally relate to this goal, it is one that is important to everyone! As human beings, we all want our families to have enough food to eat that is safe and healthy. A world with zero hunger will both improve society and human development significantly!

Can we achieve this goal?

Yes! It is estimated that we will need an additional $267 billion per year on average to end world hunger by 2030. This will require investments in both rural and urban areas, so poor people will be able to have access to food.

What can you do?


Zero hunger is a goal that sounds really difficult for us individuals to be able to address and make a difference. As individuals, we often times feel powerless when it comes to making large changes. However, don’t fret, even the smallest lifestyle changes that you make DO have an impact. If everyone made small lifestyle changes, together, we could all make the world a better place.

Currently, the biggest causes of world hunger are poor harvesting practices and food wastage which ultimately contribute to food scarcity. By supporting local farmers or markets and making sustainable food choices, fighting food waste and good nutrition, you can make a big difference towards zero hunger!

Another thing you can do is use your power as a consumer and voter to encourage businesses and governments to make choices and changes that can help us towards our Zero Hunger goal!

Don’t feel discouraged by the idea that your changes aren’t making a difference. Every little step matters! We will be here right alongside you!

Find out more about Goal 2 and other Sustainable Development Goals here!

Partner Spotlight: Camano Island Coffee Roasters

Camano Island Coffee Roasters’ coffee beans are grown by local farmers who don’t use pesticides or harmful agricultural practices that hurt the environment, which you know we absolutely LOVE. We also love CICR because its commitment to fair trade and ensuring its farmers’ independence, accountability, and wellbeing.


Click here to learn more about CICR and consider becoming a part of their Coffee Lovers Club, where you’ll regularly get amazing coffee delivered to your door AND feel good about where it came from!