By Kelly Zwicker
London Fashion Week debuted Fashion for Conservation's (FFC) AW18 Campaign to save the Amazon rainforest. The show was presented by Fashion for Conservation, the United Nations, Fashion Scout, Magpies & Peacocks, Hoja Nueva and the Whitley Fund for Nature.
The show was a catwalk featuring designers' interpretation of the Amazon rainforest, as well as a VIP cocktail party at London Fashion Week AW18.
FFC has engaged the fashion community to become advocates and raise support for grassroots work around the world.
This season’s preview event, catwalk show and VIP cocktail party put a media spotlight on the Amazon rainforest, the largest biodiversity hotspot on the planet—home to over 50% of all the world’s biodiversity.
Rainforest Runway at London Fashion Week, Sunday February 18th, featured the zero waste collection “Impermanent Flora,”—Re:ne(w) by Rene Garza for Magpies & Peacocks non-profit design house—an avant-garde collection made from end of bolt textiles and up-cycled clothing. Guest designer of Kalikas Armour by Jatin Patel opened with his fantastical rainforest inspired collection, “Magestic Mystics.”
Cocktails for Conservation followed the show, a VIP celebration with conservation themed sponsored by Snow Leopard Vodka, Elephant Gin, Fair Drinks and Bar 135, keynotes speeches by FFC, U.N., and Whitley Fund for Nature ambassadors, and live DJ set by the LALLAS. Drink proceeds benefited Fashion for Conservation’s Rainforest Runway campaign Hoja Nueva, confronting deforestation in the Amazon by protecting land and by providing indigenous communities with the support necessary to produce sustainable crops, and ensure fair direct-trade wages (Hojanueva.org).
To close the event, guests were gifted a box of chocolates with a golden ticket to the Whitley Awards Ceremony [April 25th 2018, Buckingham Palace] Guests posted a photograph of themselves with a golden “X” [symbolizing a stand against extinction] painted on every hand to put a social media spotlight on conservation and to help fund efforts around the globe by encouraging donations from their social media followers.
Fashion for Conservation was founded by three women determined to make a positive impact on the world through creating conscious-couture. Nazanine Afshar (Art Director, 100 Years of Vogue), Samantha Zwicker (Conservationist, Hoja Nueva) and Ava Holmes (Fashion Week Producer) combine their careers to create fashion campaigns that educate and inspire consumers while supporting conservation. Elephantasia, Fashion for Conservation’s previous campaign, rocked September 2017's London Fashion Week runway, featuring designers' interpretation of the African elephant while putting a media spotlight on the elephant poaching crisis.
Will you move forward with FFC towards a sustainable future? What does going green mean to you? We must all use our voices and love for fashion to stand against habitat destruction and loss of precious wildlife. Fashion has a chance to make a difference for the suffering species on this planet- and the movement begins with YOU.
This event Partnered with The Whitley Fund For Nature [trustee Sir David Attenborough & patron HRH Princess Royal]
Keep up with FFC:
Read FFC's AW18 recap in Fab U.K Magazine:
FFC's Lead Blogger:
Kelly is a lifestyle blogger based out of Seattle, Washington. She has her own website kstateofmind.com. She currently blogs her personal style, travel adventures, and health tips. Being a former collegiate tennis player and public health major, Kelly loves to get involved with a variety of collaborations, not excluding her lead blogger role with Fashion for Conservation. She utilizes her passions for photography and writing for her freelance work and creative drive.