By Kelly Zwicker
Behind the scenes moments give the best glimpses of raw talent and passion behind the work of Fashion for Conservation (FFC)'s members and contributors. A recent BTS editorial shoot was at Vann Edge in downtown Seattle, to showcase pieces of the upcoming Elephantasia collection in London Fashion week.
The featured jewelry is from Ashanti Reneé Boutique, made out of complete sustainable and eco-friendly materials. The pieces are full of vibrant color and great potential for movement in photos. Accents of nature are clearly shown in the various necklaces and bright bangles. Ashanti Renee Boutique was founded 10 years ago, originally displaying products for local events and pop-up shops, but is now live online for global purchases. Merchandise and jewelry from the boutique feature African inspirations, making the line special in its cultural aesthetic.
While I was taking behind the scenes photos of the wonderful chaos, talented photographer James Cheng was the on set photographer, Lisa Vann from Vann Edge for hair styling, and Bek Harvey for makeup.
Lots of time and energy goes into getting the ideal shots to showcase collections, and lighting is crucial. The indoor space next to Vann Edge salon made for great lighting and natural shadows, which I played with for some headshots of Fashion For Conservation's founder Ava Holmes, wearing a beautiful piece from Ashanti Reneé Boutique.
The outfits I was present for are below, each demonstrating lovely textures and accents of the elephant species, all designed by Free.Mind.
It was inspiring to see the team in action, pictured below are Ava Holmes, hair stylist Lisa Vann, and photographer James Cheng.
Stay tuned for another BTS experience with FFC and the talented individuals that make this all happen. Follow our blog here on the FFC website for more updates, as well as our social media for Fashion For Conservation and Elephantasia.
Featured individuals' sites and profiles:
Photographer: James Cheng @jameschengphoto
Producer: Ava Holmes @ava.j.holmes
Creative Director: Nazy Alvarez (not present)
Model: Hanna @_myfriendhanna
Hair: Lisa Vann @lisavanntexture
Makeup: Bek Harvey @bek.harvey
Jewelry: Ashanti Renee Boutique @ashanti_renee_boutique
Design: Elephantasia by Free.Mind
And our Instagram accounts are @fashionforconservation and @elephantasia2017
Thank you for reading!